Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Instead of sending a postcard, travelers now share pictures and photos on […]
A brand is more than just a logo To start things off, first, it is important to understand what is a brand, what is the purpose of destination branding and how is it different from destination marketing. A brand is more than just a logo, a color and a slogan. Your destination brand is a […]
Co-author: Kuanlin Lu On World Population Day this year, the tourism industry has taken note that while some parts of the world appear to be recovering from the COVID-19, others are still very much entrenched in the fight against the pandemic. As the COVID-19 virus has (as of June 2021) infected 179 million people globally […]
What places fully embody the American essence? A Solimar team discovers top American Independence Day Destinations on a road trip Nearly one year ago, inspired by Solimar’s ongoing Lewis and Clark National Historic Trail project, I set out with my friend Nick on a “great American road trip” to explore and rediscover our country. With […]
DMOs play a large role in contributing to a more resilient, inclusive and sustainable approach to tourism and destination development A Destination Management Organization (DMO) is a non-profit organization that promotes a destination for tourism purposes. DMOs can vary in their official names (visitors bureau, tourist boards, organization of tourism, chambers of commerce) and geographic […]
The USAID/Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam), in partnership with Solimar International and UNWTO Academy, organized a joint webinar entitled ‘Introduction to UNWTO TedQual for universities with tourism programs in Bosnia & Herzegovina Webinar’. The virtual event was held on June 30th, 2021, providing expert insight on collaboration for enhancement of BIH’s competitive […]
With the development of technology and digital devices, it has now become so easy for us to take photos with our smartphones or digital cameras in our daily lives, especially when we want to capture wonderful moments on a trip with family and friends. But have you ever thought about how cameras got invented and […]
The concept of tourism traces back more than 4,000 years when early civilizations across the world began travelling for commerce and religious purposes. While some say modern day tourism finds its roots in the 17th century, when traveling around Europe became a popular pastime among aristocrats, the industry saw its most monumental growth during the […]
Providing visitor services is an essential function of every Destination Management Organization (DMO) Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay. One of the key functions of DMOs is the provision of visitor services, before […]
The tourism industry has shifted as a result of the pandemic The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. As many experts predicted, cases began to rise […]
On June 17th 2021, President Joe Biden declared June 19th a Federal Holiday, the first day to receive this recognition since 1983. This new holiday, called Juneteenth, marks a pivotol moment in United States history, one that commemorates the end of slavery. This article details the history of Juneteenth and ways it is celebrated across […]
Written by Amélie Keller and Vincent Villeneuve Today on June 8, Solimar International celebrates World Oceans Day to remind everyone that there is no life without the oceans. Oceans cover 71% of the earth’s surface and represent 97% of the water on the planet. They allow us to breathe by providing 50% of the atmospheric […]
Picture yourself walking through the forest, the desert, the mountains, or wherever your happy place is. You walk for a while, immersed in your own thoughts, and then finally pause to notice where you are. You’re alone, away from the busyness that is human society, and surrounded by the natural beauty of this area. The […]
All living creatures on Earth depend on a healthy and balanced ecosystem to support their basic needs, and human beings are no exception. Over the years, the rapid expansion of cities and industrial developments have taken a toll on the environment, causing the collapse of ecosystems and biodiversity in some of the world’s move beloved destinations. […]
Travel Can Be the Tool to Write the Future We Want — But We Must Do it Carefully In the midst of our first global lockdown last May, actors from the BBC comedy series W1A created a hilarious parody of their initial lockdown meeting via Zoom, the inauguration of a so-termed BBC Covid-19 “Bounce Back” […]
The white-sandy beaches of Mexico during the cold weather months of November through March. European cities in the Northern Hemisphere summer months of June, July and August. Patagonia in the Southern Hemisphere summer. Ski resorts in their local winter (and more recently, in the summer as well). The seasonality of travel leaves destinations around the […]
Rivers and their surrounding areas are the main geographic features of the Lewis and Clark National Historic Trail. Learn about conservation, storytelling, and outdoor adventure along some the largest water arteries in the United States – the Ohio River, the Missouri River and the Columbia River. The Lewis and Clark National Historic Trail Experience uses […]
International Women’s Day deserves to be celebrated every day, especially in an industry that is comprised predominately by females. Inside the travel sector, women make up the majority of the workforce and earn almost 15% less. Solimar International knows first-hand how critical women are in pushing travel to new heights. The women in our organization […]
With a global pause in the industry over the past year, Solimar revisied many of our former community-based tourism projects to compile lessons learned from our own work across the globe, in projects both past and present. The emergence of the Covid-19 pandemic and the ongoing climate change crisis has prompted tourist destinations around the […]
Understand the industry’s newest buzz word with examples of how tourism can improve upon the places we love to visit Follow Solimar International on Facebook and Twitter to stay up-to-date on the latest trends in travel and tourism For nearly a year, the travel and tourism industry has been grappling with the fallout from Covid-19. With the pandemic […]
This is part two of Solimar’s blog series highlighting well-known and lesser-known destinations around the world that are practicing regenerative tourism. Click here to read part 1. The concept of “regenerative” travel has emerged as way for the tourism industry to reimagine its role in the communities and ecosystems upon which it depends. The term […]
Alongside over 150 tourism-industry organizations based in dozens of countries, Solimar will work to find regenerative travel solutions to the climate change crisis. Solimar International has joined its colleagues in signing up to Tourism Declares, an initiative that supports tourism businesses, organizations, and individuals in declaring a climate emergency and working to reduce the carbon […]
The COVID-19 pandemic has forced companies around the world to reevaluate their structure and ramp up their virtual skillsets and knowhow. As a result, Solimar International has used these newfound techniques to build out its Virtual Sustainable Tourism Internship Program and create a fully remote program where aspiring sustainable tourism practitioners from all over the […]
Chloe King is a key member of the Solimar team. Learn how her work in marine life conservation in Timor-Leste and Indonesia led her to joining Solimar. During my second day as a Projects for Peace Fellow in Timor-Leste with friend and fellow researcher Jenny Lundt, we wandered into one of two restaurants on Ataúro […]
As the tourism industry continues to adapt and make sense of this unprecedented year, the team at Solimar has taken time to sit back and reflect on our past travel experiences. We asked ourselves, “What was that one travel moment that set me on the career/academic path of sustainability in tourism?” Here are our answers: […]
A DMO and its initiatives are only as successful as the reporting the succeeds it After 16 weeks, Solimar has completed its first virtual DMOs Development Course which worked with representatives from six unique and growing DMOs in the Republic of Georgia. With the expert knowledge of Solimar’s CEO Chris Seek and several other experts […]
How can visitors voluntarily contribute to your destination and not individual businesses? Will asking for that voluntary fee discourage your guests from returning? These were questions asked and answered as part of Solimar’s Virtual DMO Development learning session on voluntary visitor contribution fees. In previous learning sessions, tourism leaders learned about the variety of methods […]
Think of the last time you felt captivated by or drawn to a destination or an experience. What pulled you in and rooted your desire to go? What pushed you to search for more information, find a way to get there, or book a place to stay? Was it the name of a place? Was […]
Solimar International welcomed its largest group of interns to its sustainable tourism team earlier this month. This diverse group of future travel leaders comes to Solimar from across the United States and will be instrumental in further developing current projects (Southern Tanzania Marketing Plan, The Lewis and Clark National Historic Trail Experience & Georgia/Armenia DMO […]
Through Solimar’s work with the USAID Economic Security Program, we recently provided assistance to Caucasus University in obtaining TedQual International Accreditation by the United Nations World Tourism Organization (UNWTO). This distinguished designation for excellence in tourism education was awarded on September 17th, 2020 for the Bachelor’s Degree program in the School of Tourism at Caucasus […]
Destination Management Organizations are often funded by a combination of sources–including lodging taxes and membership dues. As a result of COVID-19, tax collections have decreased in destinations around the world. Now, membership plans are as important as ever for the economic sustainability of DMOs. There’s plenty of room to develop relationships between DMOs and local businesses […]
Tourism itself is an experience economy. Social media content and visitor guides are two elements of this experience economy that must work together. It is important for DMOs to use their social media strategy and visitor guides as a way to give potential visitors a way to imagine an experience in the region. Through the […]
As the Internet grows in popularity and usage around the world, so has its impact on destination marketing and on tourism as an industry. The web has changed how tourists search for information about destinations and plan trips and has paved the way for the business development of online travel agencies (OTAs) such as Expedia, […]
Content is at the heart of any marketing strategy. Content informs the target audience about a subject and it is the engagement piece that lures them to action. Without content there is no message. This week’s DMO Development Program session discussed Tourism Information Systems and the digital strategies for managing the content inside a tourism […]
Branding a tourism destination requires a long-term strategy integrated into numerous different channels. It is more than just logos, taglines, commercials, billboards and social media posts. A destination’s brand is defined by a perception of its guests. It is an emotion that visitors feel, brought on by experiences created by stakeholders. Successfully implementing a branding strategy must […]
Visitor services centers, or welcome centers, are designed to provide information and aid to any current or potential tourists within a destination and its surrounding areas. The center acts as the main point of contact for tourists’ travel planning inquiries, as well as a place where local businesses and travel agencies can go to promote […]
Creating a long-term plan for a destination is critical to ensuring that a Destination Management Organization (DMO) is actively and continuously serving the needs and dealing with the challenges in a community. Creating a Destination Management Plan (DMP) helps a DMO to establish goals, measure against targets, and recruit people who are interested in a […]
As with so many events in the past few months and surely the foreseeable future, the Destinations International 2020 Convention turned virtual this year to accommodate for the health and safety of attendees. Despite the physical distance, those attending could still sit in on the main sessions, break apart into the smaller discussion-based and timely […]
With reporting by Matthew Clausen, Micaela Pacheco & Emilie Ehrman The COVID-19 pandemic has revealed a lot about tourism and the way it is managed in destinations worldwide. From Venice to Virginia Beach, the first half of 2020 has highlighted the importance of tourism on a destination’s economy, and in some places exposed where its […]
Solimar has written numerous tourism strategies over the last decade centered around Geotourism, which can be defined as “Tourism that sustains or enhances the geographical character of a place — its environment, culture, aesthetics, heritage and the well-being of its residents.” This methodology is hugely beneficial in identifying and developing asset inventories for a destination’s […]
I was feeling just as restless as every other 2020 graduate when I decided to drive my car West, eager to engage with a country I had always called my own but never seen. In order to pull off such an excursion, driving over 1,500 miles from my hometown in Memphis, Tennessee to Zion National […]
On June 25, 2020, the Memorandum of Understanding was signed between the USAID Economic Security Program and Caucasus University. The Memorandum was signed by the President of Caucasus University Dr. Kakha Shengelia and the head of the USAID Economic Security Program, Mr. Mark McCord. The USAID Economic Security Program and its contractor Solimar International will […]
Following a trip to Georgia in January to support the USAID Economic Security Program, Solimar International CEO Chris Seek prepared to embark on a journey to support the strengthening of several new Destination Management Organizations (DMOs) across the country. This initial trip revealed a key challenge: fragmented collaboration among tourism stakeholders necessitated the development of a […]
This blog post was authored by Sophie Levy, Matt Clausen, and Mica Pacheco and is a summary of Week 3 and 4 in Solimar’s DMO Development Program happening in Georgia during the summer of 2020. The topics of these two weeks covered DMO Governance and Board Development. Check out the link above to learn more […]
“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.” -Mark Twain In the wake of recent events heightened by the murder of […]
In January of this year, many destination management organizations (DMOs) might have expressed similar grievances when considering the current state of tourism: overcrowding, mass tourism, and unchecked growth threatening to overwhelm the natural and cultural heritage of a place. With the travel industry enjoying nearly a decade of unfettered growth, most DMOs were learning how […]
DMOs have been a part of your travel life, whether you recognize it or not. Those commercials and advertisements you see suggesting you visit a certain state or country? DMOs are behind those… The bed/lodger tax attached to the end of your hotel bill that you’ve undoubtedly questioned at one time or another? DMOs once […]
UNWTO defines a destination management organization as the leading organizational entity which facilitates partnerships with various authorities, stakeholders, and professionals to achieve a unified mission towards a destination’s vision. Destination management is a broad and holistic management process that includes managing marketing, local accommodations, tours, events, activities, attractions, transportation and more. In terms of both […]
Destinations and the journeys that accompany them are continually adapting and diversifying for the coming trends in travel. Destination management has become increasingly important as tourism leaders coordinate the management of all elements that make up a destination, including the attractions, amenities, access, marketing, and pricing. But what actually defines a particular place from a tourism perspective? […]
Most readers will recognize the National Park Service (NPS) as the preservers of natural and cultural resources in America’s most well-known protected lands, from Yellowstone and Acadia in the north to the Everglades and Grand Canyon National Parks in the southern portion of the US. Most American’s may not realize, however, that NPS also acts […]
Solimar International is excited to introduce our Summer 2020 tourism intern cohort and future leaders of sustainable tourism development. Representing a mix of university students and recent graduates all pursuing a career in sustainable tourism, this group brings a plethora of global travel experience and will play an important role in supporting Solimar’s projects, research […]
Conducting supply side research is an essential prerequisite to creating a strategic plan as the supply of tourism assets translates to its economic growth potential and shapes recommendations for the future of the industry. To create products such as long-term strategies, visions, and action plans, Solimar must first understand how tourism is currently developed in […]
Statistics on the Current State of Tourism and Why Sustainability is More Important than Ever April 22, 2020 marked the 50-year anniversary of Earth Day. Though holidays may not be at the forefront of the minds of many Americans, it is important to recognize this special day and consider how sustainability will be affected by […]
Today we celebrate the 50th anniversary of Earth Day, an event started in 1970 when one out of every 10 Americans took to the streets to protest the environmental impact that industrial development had brought to the world. We now find the entire planet united in the effort to defeat the COVID-19 pandemic, which has […]
As we all do our part to help flatten the curve in the weeks and months ahead, the tourism and hospitality industries will face unprecedented challenges. It is now very clear that the only way to stop the spread of this virus is for us to stay at home and practice physical distancing. This means […]
Sustainability in business has become a major priority in the global objective to better care for our planet. With tourism being one of the largest industries, it must play a major role in emphasizing this need. Done sustainably, tourism can provide economic growth for communities and businesses while also creating support for the conservation of […]
“Why do we need another plan?” We hear this question a lot at Solimar when asked to help a tourism destination develop a national, regional, or destination specific sustainable tourism strategy. We know that most of the destinations we work with have a cabinet full of previous studies and plans that were developed but never […]
Economic development in a region involves a myriad of inputs from stakeholders. Due to the multi-faceted nature of tourism, improving this industry is a good way of stimulating growth in other sectors from accommodations to transportation to the creative arts. This week, Solimar returned to the Republic of Georgia (where we worked previously to help […]
Working in the travel and tourism industry for the last 20 years has allowed me to meet and become friends with some amazing entrepreneurs that built and operate the world’s best travel and hospitality companies. I remember first realizing a career in travel was possible when visiting my Aunt Laura’s travel agency in Huntsville Texas. […]
It is shaping up to be a busy and productive year at Solimar. We wanted to take a moment to share a few updates with you on our current projects and officially announce the launch of our new website to showcase the latest information on our tourism development and marketing services. In addition to our project work […]
Since 2016, Solimar has been working with the National Park Service to develop and implement a tourism strategy for the Lewis and Clark National Historic Trail. The Trail, which currently extends from St. Louis to Cannon Beach, Washington, traces the route that Lewis and Clark and the Corps of Discovery followed during their 1804-1806 expedition […]
Solimar is delighted to congratulate SEE Turtles for their recent winning of the World Travel & Tourism Council’s Changemakers Award at the Tourism for Tomorrow Awards ceremony. The Awards, now in their 15th year, took place at a special ceremony during the WTTC Global Summit in Seville, Spain, to celebrate inspirational, world-changing tourism initiatives from around the globe. […]
The World Heritage Journeys of Europe Website was recently nominated for a Webby Award, recognizing the travel site for its excellence by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Developed through our program with UNESCO and National Geographic, this innovative website is the first […]
When working in destination marketing, it’s easy to get caught up in the initial phases and to focus your attention and energy upon attracting visitors to your destination. But what happens once the visitors arrive? Your visitors need a physical place to begin their trip, to get comfortable with the location, and to plan their […]
Any great tourism business begins with a great “road map.” This road map serves as your business plan with actionable steps for moving forward with developing the enterprise. There are seven key components to your road map. 1. Clear Concept- Before you can dive into the road map, the essential first step is to clearly […]
Solimar has been talking a lot about our work with integrated marketing programs recently, so you might be wondering, what exactly is an integrated marketing program? And why is it important? Simply put, an integrated marketing program in the travel trade is a comprehensive marketing solution specifically designed to ensure that all messaging and communications […]
The importance of sustainable tourism development is increasingly recognized throughout the sector. However, it has been a challenge for many organizations to integrate sustainability into tourism management and operations. Here are a few tips and examples on how to incorporate sustainability in your destination’s tourism management and operations. Involve Local Residents and Communities in Tourism […]
Measuring tourism impacts is often perceived as a tedious and complicated task by some tourism professionals. Since tourism is integrated across numerous sectors, there are many aspects to consider when analyzing the results of tourism development. At the broadest level, tourism affects the economy through employment and investment. It also impacts the environment as many […]
Sustainable tourism, when done well, celebrates cultures, alleviates poverty, empowers women, enhances education, creates jobs, improves the wellbeing of local communities, and conserves natural resources. This is a cornerstone of Solimar International’s work. Understanding these transformative effects is mostly intuitive. For example, sustainable tourism development often showcases local culture and employs local people in doing […]
The task of measuring tourism impacts is often conducted by identifying certain economic indicators, such as the contribution to the Gross Domestic Product (GDP) or the overall employment, and measuring their base before tourism, after a tourism project begins, and monitoring them as the project progresses. With sustainable tourism development, we aim to manage the […]
What is a Public Private Partnership and Why Is It Important? In sustainable tourism development projects, there are inherently multiple goals in which an array of parties maintains interest. From tour operators to local governments and communities, these stakeholders all have expected outcomes for tourism development. In order to properly represent these interests and create […]
In sustainable tourism development, the Global Sustainable Tourism Council maintains that an enterprise is considered sustainable if it impacts the local economy by employing capable local people. Sustainable enterprise development requires tourism services training in order to equip staff with the capacity to manage and operate the enterprises and organizations. The challenge in developing countries, […]
With the holidays coming up, we decided to look at traditional Christmas celebrations in some of the places where we work! Colombia Christmas in Colombia is largely structured around the Catholic calendar. The Christmas season starts on December 7th, with the Feast of the Immaculate Conception, widely known as “El Dia de las Velitas” or […]
With the tourism industry booming, competition amongst destinations is fierce. Hundreds of variables and thousands of runners in this race means that by 2025, anything could happen. But the good news is that with the right preparation today, any underdog has a shot at being the winning destination. Here are some tips to help you […]
In this generation, social media is more important than ever, especially for tourism marketing. People are spending over four times more time on Facebook than Google – today there are about 1.3 billion people on Facebook. Is Facebook really useful for businesses? Let this number convince you – 52% of businesses have acquired customers through […]
It’s getting easier to communicate with travelers around the world, but destinations looking to target specific markets often turn to destination marketing representation firms. A destination marketing representative (or “rep”) is your destination’s tourism ambassador within a certain region who can effectively reach local consumers, outbound operators, and local media – all in an effort […]
Fam-Trips (short for Familiarization Trips) are integral and familiar strategies to anyone involved in the tourism industry. The concept is simple: Members of the travel trade are invited on a free trip to become familiar with a destination and to meet potential inbound partners with the goal being that they’ll add it to their portfolios. […]
Solimar’s Six Models that Link Tourism to Conservation, Part I One of the ways that tourism benefits destinations is by augmenting conservation efforts. After conducting an analysis of both internal and partner projects, Solimar has identified six principal sustainable tourism models that link tourism to conservation: 1. Improve Tourism Operations and Guidelines: This model emphasizes […]
If developed and managed properly, a sustainable tourism strategy can aid conservation efforts. A destination’s natural environment,often the catalyst for tourism development in the first place, must be preserved to sustain tourism in the long run. Part I of this article discussed the first three of Solimar’s six models that link tourism to conservation: Improve […]
A destination’s culture is manifested in its art, local traditions, colorful landscapes, and the diversity of the human intellect. Its most unique and alluring elements are derived from culture- and perhaps this is why the demand for cultural tourism in increasing. Now, more than ever, it is vital for tourism industry leaders to preserve the […]
Tourism strategic planning is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal. Many times when consultants are hired to create a strategic plan, the plan is at risk of remaining on the shelf and never being fully implemented. Why? Because those most affected […]
Solimar is proud to announce that we have won a bid from the United States Agency for International Development (USAID) to develop sustainable tourism in the island nation of Timor-Leste. The project titled “Turizma ba Ema Hotu”, translated to “Tourism for All”, will be implemented by Chemonics International in partnership with Solimar International and Planet […]
This past week, Solimar President/CEO Chris Seek joined a panel organized by the Center for Strategic & International Studies. The event was entitled “Travel and Tourism as a Strategic Sector for Development and Security.” Chris was accompanied on the panel by Isabel Hill, Director of the National Travel and Tourism Office at the United States […]
Photo by Hayk Melkonyan, My Armenia Last week, the My Armenia program kicked off a seven week-long tour guide training in the three regions of Armenia where we are currently working; Syunik, Lori, and Vayots Dzor. Each week, current and potential tour guides of each region will get training on different topics, starting off with […]
Videos are increasingly becoming important to travel marketing. Effective and catchy videos, especially those that go viral, can increase brand recognition. An example is Turkish Airlines’ classic viral video, ‘The Selfie Shootout’ between Kobe Bryant and Lionel Messi. Released in the first week of December last year, it is said to be the most viral […]
One of the greatest, and perhaps least recognized aspects of the sustainable tourism industry is the potential for economic growth and peace building in post conflict areas of the world. Solimar has recently worked in several regions that have seen conflict, such as Sri Lanka, Colombia, Jordan, and Palestine. Working in these areas proved that […]
Solimar and the SAVE Travel Alliance are thrilled to have recently launched the new and improved SAVE Travel Alliance Website. We have partnered with the SAVE Travel Alliance team to create a fresh, updated, and comprehensive website dedicated to linking travelers from all walks of life to amazing experiences at our seven global destinations: Jamaica, Nicaragua, […]
It is no secret: Solimar International loves Namibia! And we have been fortunate enough to work with clients in the country of ‘Endless Horizons’ for the past 4 years- including several collaborations with the Namibia Tourism Board (NTB). In 2015 Solimar will launch a new, specialized trade marketing program for the NTB, with the goal of […]
Originally Posted: January 21, 2016 Solimar International is starting off the New Year right – we’re proud to have just launched a new project in Sri Lanka on January 4th of this year! This project is called Entrepreneurship and New Product Development in the Tourism Sector of the Northern and Eastern provinces of Sri Lanka. […]
In January, Pacaya Lodge & Spa celebrated a soft opening with a New Year’s party for staff and guests. The resort, located 20 minutes from Granada, Nicaragua, overlooks the iconic Laguna de Apoyo and offers stunning views over the canopy to the crater lake below and Granada in the distance. The 26-room luxury resort features […]
2015 was an exciting year for Solimar International! The past twelve months have taken us around the globe–from tourism strategizing in Tanzania, marketing the Great Himalayan Trail in Nepal, training Ethiopian officials, to launching a new ecolodge in Nicaragua. Check out our recap of some of the amazing projects that kept us busy this past […]
Working in the tourism industry has opened our eyes to the overall diversity of times, customs, and traditions that are associated with welcoming the New Year around the world. For many in the United States, New Year’s Eve will be celebrated with friends and family over a bottle or two of bubbly, Chinese food, and […]
On Friday, October 24th, innovators from the travel, tech and impact worlds convened in New York City for the Travel + Social Good summit. The event, organized by Gilad Goren of Only Six Degrees and sponsored by industry heavyweights, begged the question: how do we guide our industries to adopt meaningful social good into our […]
Being flexible and current are two important characteristics to a successful online marketing campaign. The social media landscape is constantly evolving—whether it is the changing of an algorithm, a new feature, new trend, or even the inception of an entirely new social media platform. To run a successful online marketing campaign you must be knowledgeable […]
When I first told people that I was heading to Bethlehem to help develop a strategic plan to grow visitation from roughly half a day to multi-day visits, most people thought I was talking about Bethlehem, Pennsylvania. It was, in fact, the original Bethlehem in Palestine, but it was an easy mistake to make. If […]
Solimar was recently contracted to support the development of a 5-year management plan for a protected area on the Caribbean island of Old Providencia, in the Colombian Department of San Andres, Providencia and Santa Catalina. Solimar is tasked with developing innovative ideas to engage stakeholders working within the park to generate a sustainable source of […]
Tourism contributes significantly to the inflow of people and to the infrastructure development at cultural heritages. It is both a duty and an act of self-interest for the tourism industry to be invested in the conservation of these heritage sites. This cannot be handled by an external force; rather, the local stakeholders need to embrace […]
Following the first training Solimar launched in Ethiopia, Matthew Humke delivered two individual 23-day Integrated Destination Planning and Management courses as part of Solimar’s Short Term Sustainable Tourism Training Program. . Each course covered seven modules, including Destination Typology, Tourism Assessment Techniques and Tools, Tourism and Resource Conservation, Tourism Product Development, Destination Marketing, Managing the […]
The number of international tourism arrivals in Bhutan has steadily increased since the early 2000s but only 50,000 international tourists visited Bhutan in 2013. (RA Online Bhutan). This is a surprisingly low number given the country’s rich culture, picturesque landscapes, and location between the two largest countries in the world, India and China. The low […]
At the crossroads of Europe, Asia and the Middle-East is the country of Georgia, tucked between the Caucasus mountain range and the Black Sea. Georgia has a long and rich cultural history that can be seen in its vibrant culinary traditions, dazzling dance, haunting polyphonic music, and soaring early-Christian cathedrals. Georgia is also widely […]
The Smithsonian Folklife Festival is a celebration of cultural arts from exemplary destinations; destinations that are diverse, authentic, and home to living traditions—both old and new. This year’s Festival highlights the cultural heritage of Peru – and to accompany the theme, Smithsonian created a symposium at the Freer Gallery of Art to emphasis the importance […]
With the tourism industry growing steadily, we became curious to see if cultural tourism is a key contributor. Over the past couple of weeks, we have found that an expanding number of travelers are more interested in cultural heritage and cultural activities when planning a trip now than ever before. Their search for cultural exposure […]
The World Tourism Organisation tells us that cultural tourism accounts for 37% of global tourism, and furthermore affirms that it will continue to grow 15% each year. With all of this market interest, destinations should leverage what makes their societies unique and invest in developing cultural tourism programs. What is Cultural Tourism? Cultural tourism allows […]
Johnny Cay, a small Colombian island in the Caribbean, faces significant conservation challenges. Although the park is a protected area, currently no license system or code of conduct exists for the tour operators who bring tourists to Johnny Cay from nearby San Andres. This lack of a tourism management plan has led to negative environmental […]
Solimar International has partnered with Via Via Tourism Academy, at the request of the Ministry of Information, to develop a five-year tourism development strategy for Malawi. From February 1-8, two workshops were conducted with over 100 individuals from the private, public, non-profit, and donor sectors to identify the country’s unique tourism assets and create a […]
As Earth Day took place this week, it’s only natural to think about how tourism is used to support conservation. When done sustainably, tourism serves as a powerful tool to support conservation of the ecosystems upon which it depends. In this spirit, Solimar has collaborated with a large number of hotels, tour operators and destinations […]
Baby sea turtles Conservation projects are currently taking the world by storm due to greater awareness and the unstoppable growth of global tourism. Did you know that tourism is one of the planet’s biggest industries and one of the largest drivers of economic growth all over the world? You may be surprised to learn that […]
Solimar International is conducting a study on behalf of the Standing Committee for Economic and Commercial Cooperation (COMCEC) to analyze information and communication technology (ICT) tools used in tourism marketing by SMEs in member countries of the Organization for Islamic Cooperation (OIC). As online marketing is considered a crucial tool for destinations and tourism businesses to […]
Bhutan is a land renowned for its pristine landscapes, diverse wildlife and its unswerving commitment to biodiversity conservation and cultural preservation. As Bhutan Prime Minister Tshering Tsobay came through Washington DC in March, he spoke on the history, the present situation, and what lies ahead for a nation that is small in size, but huge […]
Last night, Solimar International had the pleasure of opening the Myanmar Tourism Federation’s (MTF) first North American Office in history. This was a momentous occasion for both Myanmar and Solimar International, with bright expectations and hopes paving the way for a thriving future in this country. The turnout at the event was spectacular, with representatives […]
The story of international tourism to Cuba is a complex one. From the pre-Revolution Tropicana Club and casino days to tourism’s eradication under Castro, and now back again with predominantly Havana and all-inclusive resort promotions, the island’s relationship to international tourism has constantly evolved. Cuba received more than three million international tourists in 2014, more […]
In this day and age, tourism’s growth is a force which simply cannot be ignored. This year, the tourism and travel industry will accelerate faster than the global economy, making up 10% of Global GDP and 9.5% of employment worldwide. It’s clear that the decisions affecting tourism will have tremendous impacts on lives everywhere. Washington, […]
So you have successfully selected a marketing representative for your unique destination. You have been working with them for a few months now, but how do you determine if the work they are doing for you is paying off? You want to ensure that they are marketing your location accurately and effectively. In order to […]
After four amazing, rewarding years, Solimar wraps up its work in Namibia. Last week, the 4-year North American Destination Marketing (NADM) Campaign came to an end. The project was managed by Cardno and implemented with four other companies, including Solimar. In 2010, when the campaign began, traditional source markets for Namibia, specifically European tourism, were […]
It is estimated that 84% of leisure travelers use the Internet for planning their trips. Knowing this, a creative and effective online tourism marketing strategy is essential for every tourism destination. The US Gulf Coast States (USGCS), more popularly known as the “Southern Crescent,” comprising of Louisiana, Mississippi, Alabama and Florida has actively sought to […]
Natural heritage sites are changing in this ever-evolving world, and not for the better. Organizations like the PUP Global Heritage Consortium are working to revolutionize the way these sites are managed, with a holistic, adaptable approach. They are the ones working to ensure that our grandkids will get the chance to see these sites. But […]
I met Lucia and Gabriel from Solimar and the Chocó Community Tourism Alliance during my first stay here in Medellín, Colombia, at the beginning of 2014. I was very interested in the goal of a community-based ecotourism project that would support local communities at the Pacific Coast, one of the poorest regions in Colombia. This […]
On January 3rd, Solimar wrapped its Tourism Planning and Implementation Course, our first of five courses scheduled under the Ethiopia Short-Term Training Program. The 14-day course was delivered at the Ethiopian Management Institute in Bishoftu, Ethiopia, to a group of 35 participants from the Ethiopian government. At the national level, there were representatives from the Ministry of […]
Can you believe we’re already a month into 2015? We hope your year is off to a great start and that you are still keeping with those New Year’s Resolutions. One resolution we think you shouldn’t forget about: Travel more! To help you out, Solimar has compiled a list of the top 10 places we […]
In December 2014, Solimar hosted a group of 11 tour operators and travel agents from East Africa and the United States to explore Rwanda first hand as part of a program with the Rwanda Development Board (RDB) to expand global awareness of the country’s diverse attraction, increase the number of available Rwanda itineraries, and boost […]
A great business plan and strategy are important first steps in developing sustainable tourism in an area, but real results are a direct reflection of the operations and management on the ground. Take for example, Solimar’s work in the Pearl Cays region of Nicaragua or Big Bend-Rio Bravo, Mexico. Both of these projects, which started in […]
Last week, 700 international delegates from various sectors of the tourism industry gathered in Killarney, Ireland for the 2014 Adventure Travel World Summit (ATWS). The Summit aimed to promote Ireland as an adventure travel destination, connect hundreds of like-minded travel leaders from around the globe, foster peer-to-peer exchanges on best practices and operational strategies, and […]
Solimar, in conjunction with the National Geographic Society Maps Division, recently wrapped up work in the Colombian archipelago of San Andres, Providencia, and Santa Catalina. The Geotourism program focused on improving market access for small and medium sized tourism businesses on the islands by sharing and promoting the stories of local people and the unique […]
In today’s highly competitive global marketplace, it is difficult for destinations to compete without a well-trained workforce capable of delivering quality experiences for visitors. This is especially true when developing sustainable tourism in remote destinations—which is a challenging task. Engaging in sustainable practices requires a relatively high level of education and residents of remote destinations […]
In late 2014, Solimar International began working with the Great Himalaya Trail (GHT) in Nepal. The GHT is a network of trails that currently span across the Nepali Himalayas. The experiences offered along these trails are rough, but unforgettable. Trekkers are afforded spectacular views of the most breathtaking mountain range on earth, they have meaningful exchanges […]
At Solimar we are often confronted with the question, “Why tourism?” How do our driving passions, sustainable economic development and conservation, fit with the tourism industry? The answer is simple. Tourism is one of the largest and fastest-growing economic sectors in the world. When developed responsibly, tourism is a powerful tool for promoting economic and […]
On September 24th, Solimar International Chairman Don Hawkins was a panel speaker at the first Myanmar Investment Outreach Business & Investment Forum, held in New York City. The event, which was headed by Myanmar Minister at the President’s Office U Soe Thane, was organized to promote and encourage foreign direct investment in the Southeast Asian […]
Solimar International is pleased to announce that we have signed a three-year contract to represent the Myanmar Tourism Federation (MTF) in North America. Together, MTF and Solimar will work to position Myanmar as an exciting, exotic and undiscovered destination for North American tourists. Myanmar has an untouched quality that gives visitors the experience of feeling […]
In July 2013, the Rwanda Development Board (RDB), the managers of Rwanda’s parks and tourism assets, contracted Solimar to assess the feasibility of creating an independent organization to take on management of the country’s parks and tourism assets as well as create a business plan for the proposed entity. RDB is a government organization with […]
What is Integrated marketing & why does it matter? Integrated Marketing is a strategy that reinforces your company’s ultimate message and is consistent across all communication platforms. It is important because consumers are present online as well as offline. In the tourism industry, in order to be competitive, you need to be where the […]
1. Where are we? After you have identified an area prime for destination development, one of the next steps should be conducting a destination tourism assessment. This assessment will provide an analysis of the competition in your region as a tourist destination and help implement the steps you need to take for your tourism planning. The market […]
Has your destination just completed a marketing training exercise? Or maybe you’ve just begun creating a new marketing campaign? Or perhaps you are even in the weeds of implementing a marketing plan. No matter where you are in the process, it’s important to make sure you aren’t leaving out the final key step of marketing […]
One of Solimar international’s current projects is helping develop tourism strategies for two fairly small regions of the Republic of Georgia, Mtskheta Mtianeti and Samtskhe Javakheti. The project is kicking into gear, with timelines and projects being identified and implemented. Last week, Solimar International’s president Chris Seek spent several days in the Republic of Georgia […]
Sierra la Giganta in Baja California Sur, Mexico is a remote and remarkable desert landscape where soaring red rock mountains plunge into the clear and cool waters of the Gulf of California. Solimar International and local partner RED Sustainable Travel have been working in the region for the last year to develop a destination management and marketing plan that promotes Sierra la Giganta’s unique natural […]
Ernesto Hernandez and I walked along a dusty trail that ran alongside the Rio Grande River as it continued to carve out the border between the US and Mexico in Big Bend National Park. As we walked, we heard a single, soaring voice that bounced off the sheer cliff walls of the river canyon and […]
“The business of a business is business” goes the famous saying. Simply put, it means that a business needs to be practical (has a sound model, makes money) and realistic (whatever you set out to achieve, you should be able to achieve it) to operate successfully. However, growing a business that is both practical and […]
Since September 2013, Solimar International has been supporting USAID’s BIZ+ Program in Sri Lanka. The country has been opening its doors to the world to improve its economy after a violent 26-year conflict that ended in 2009. USAID’s BIZ+ program aims to stimulate economic growth, job creation, and to increase household incomes in the economically […]
One of the greatest challenges facing destinations around the world is finding a way to bring together tourism stakeholders to work collaboratively to develop, manage, and market their tourism destination. It’s widely understood by tourism professionals that Destination Management Organizations (DMOs)play a key and important role in connecting the tourism industry and serving as an advocate […]
Destination Arctic Circle in Greenland, a destination marketing organization supported by Solimar, produced a new social media video campaign to set their destination apart from other arctic locations. When I ask people what they think of when they think of Greenland, they inevitably say something like “volcanoes” or “Bjork” – both of which belong to Iceland. […]
The MCC-funded “Conservation Destination” campaign reaches over 6 million people through social media, education and a sweepstakes to raise awareness for Namibia’s exceptional conservation-based tourism assets. Four animated characters were used as ambassadors for the campaign. Launched on Earth Day 2012, “Conservation Destination” wasdesigned and implemented by Solimar International for the Namibia Tourism Board as an innovative social […]
Luckily I have been out of the dating scene for over 13 years, thanks to my wonderful wife who I somehow convinced to marry me. I use the term “lucky” not just because I married a woman out of my league, but also because I am glad to be out of the dating scene which […]
In 2010, Solimar partnered with National Geographic, USAID, the Inter-American Development Bank and other key stakeholders to improve market access for small and medium sized tourism businesses in Bocas del Toro, Panama and Roatán, Honduras. The economies of Bocas del Toro and Roatán rely heavily on tourism and fishing, the growth of which jeopardizes their […]
In today’s tourism marketing world, all the buzz is around discovering a destination like a local. If you search for “travel like a local,” you will find countless articles and websites trying to help travelers discover destinations through a different perspective. As an avid traveler that loves to escape tourist traps, I appreciate destination marketing […]
Creating a destination brand is an important part of destination marketing, but the process can be arduous and intimidating. How do you capture an entire destination in one cohesive brand? It’s no easy task, but here are some of our favorite destination brands and a brief look at what makes them successful. Play on Words […]
In the 1950s, before affordable jetliners helped to launch the modern-day tourism explosion, the world experienced 25 million international tourism arrivals a year. Today, as the world population has grown significantly and people, on the whole, have more disposable income, that number has jumped over 1 billion. Before the advent of the Internet, destinations tended to […]
Solimar is working with the USAID funded EDMC Project in supporting the National Competitiveness Foundation of Armenia (NCFA) to develop a national tourism website designed to raise awareness of the country in key international markets . Tourism in Armenia has experienced high rates of growth in the past few years, made possible by a combination of the national government’s […]
Solimar & Geotourism Alabama as well as Florida, Louisiana and Mississippi partnered with National Geographic and Solimar to promote Geotourism development. This partnership contributed to the region’s competitiveness as a tourism destination by facilitating collaboration between local business owners, governments, interest groups and residents, helping market the region’s sustainable tourism assets. Solimar has managed activities […]
One of the most comprehensive services that Solimar International offers is our Integrated Marketing Program. The model entails a tailored, uniform marketing strategy across all platforms that highlights and meets the goals of a certain destination or business. We recently saw great success using this approach in our Namibia North American Destination Marketing (NADM) project, […]
This summer, Jember Limited’s General Manager Guy Levene and the Ethiopia Wildlife Conservation Authority’s (EWCA) Director General Dr. Kifle Argaw signed a concession agreement for the construction of an eco-lodge in the Bale Mountains National Park (BMNP). This momentous occasion – only the third concession agreement ever signed by EWCA -represented the culmination of several […]
We’re so happy to share with you some exciting news! Solimar International’s Natasha Martin has received the 2013 Award of Merit from the Hospitality Association of Namibia. Natasha has been hard at work in Namibia for over a year as part of our North American Destination Marketing program funded by the Millenium Challenge Corporation. The HAN award commends Natasha’s […]
On September 10, Devex published an article on the 2012 U.S. presidential candidates’ positions on foreign assistance. In this day and age, although the U.S. allocates far less than most developed countries in terms of percentage of GDP, foreign assistance is unlikely to not be part of any administration’s budget. We live in a complex, globalized world, and our […]
“Why should I come to this event? I already sell Namibia and don’t need to spend a day meeting with 15 other tour operators.” “I would love to come to your event! I am new to travel and have no idea where Namibia is located. You did say that food and wine would be served, right?” These […]
In just a few short weeks, Solimar’s Promart (Promotion d’Artisanat) Project will see the culmination of months of hard work with the placement of orientation and interpretation signs along the newly-created circuits in the Medinas of Fes and Marrakech. Medinas, translated as “the old city,” are the historic Arab sections of North African cities known for their […]
Lucia Prinz and I are currently in Colombia completing a tourism sector assessment along Colombia’s Pacific coast for the USAID Colombia BIOREDD+ Program (Biodiversity – Reduced Emissions from Deforestation and Forest Degradation. Sustainable Destination Development in Utria Tourism sector assessments help destinations and development organizations plan strategically for tourism development. Similar to a feasibility study or value chain analysis, the […]
On October 8, Solimar supported the Namibia Tourism Board launch a new online marketing campaign to increase awareness of the country and generate tangible new sales leads for tour operators. “Share My Namibia” uses innovative Facebook applications and the National Georaphic Geostories platform to highlight Namibia’s iconic destinations through the eyes of local Namibians. At […]
The Batwa Trail, located in the Mgahinga Gorilla National Park, offers a nature walk tour that introduces visitors to the Batwa culture. Batwa are indigenous communities who previously inhabited the Bwindi and Mgahinga National Parks in Uganda. A marginalized hunter-gatherer tribe, the Batwa have a wealth of knowledge about the forests and maintain a rich […]
Before you embark on your next adventure, take the time to view Gringo Trails. This feature-length documentary, directed and produced by American anthropologist Pegi Vail, sheds insight on the unanticipated impact of one of the world’s most powerful globalizing forces—tourism. Gringo Trails illustrates three cautionary case studies that reveal the devastating effects tourism can have […]
For 8 weeks from October 8 – November 30, Solimar designed and implemented the Namibia Tourism Board‘s “Share My Namibia” campaign. This cross-platform effort used engaging stories, photos, and videos to highlight Namibia iconic attractions from a personal, local perspective. Namibia is a a great destination to market. The amazing landscapes and incredible wildlife almost sell themselves. […]
On May 23, 2012, Solimar International kicked off its 13 month project: Promotion des Circuits Touristiques Integrant L’artisanat (Promotion of Tourism Circuits that Integrate Handcrafts, funded by the Millennium Challenge Corporation (MCC). This project aims to increase the convergence between the craft and tourism industries and increase revenue through the creation of tourism circuits in the […]
This year marks Solimar’s fifth year working on the Global Sustainable Tourism Criteria – a groundbreaking set of voluntary guidelines created to provide an international understanding of sustainable tourism. The long term goal: strengthen consumer confidence in the tourism industry’s sustainability claims and provide a clear path for tourism business seeking more sustainability in their […]
I love marketing almost as much as I love traveling. The idea of using communication to create value for a company is something that I connected with at an early age. When I founded Solimar, I wanted to apply my love for travel and my passion for marketing to help small and medium-sized tourism businesses located […]
In an effort to address tourism’s impact on our oceans, Solimar partners with an organization dedicated to protecting marine resources. The Global Partnership for Oceans, officially launched at the Rio+20 United Nations Conference on Sustainable Development in June 2012, is a partnership of over 100 governments, international agencies, civil society groups, and private sector companies […]
The quirky Bolivian town of Rurrenabaque is the ideal starting point for visitors wishing to experience some of the rich biodiversity, gorgeous landscapes, native cultures and friendly locals that make the Amazon so special. Whether tourists want to discover the ancient survival skills of the Amazon, visit the wildlife of the pampas, explore daily life on a […]
Solimar extends a big congratulations to the Uganda Community Tourism Association (UCOTA) as it will be presented the TO DO! Socially Responsible Award for 2012 in recognition of its Pearls of Uganda program. This is the second consecutive year that one of Solimar’s clients is awarded the TO DO! Award. Last year’s winner was the San Miguel del Bala Ecolodge, a community-run […]
For years, Solimar has worked to promote sustainable growth through tourism in destinations around the globe. With one special project, we’ve had the opportunity to turn to our own back yard and look at how the tried and tested programs employed in the deserts of Africa, the mountains of Eastern Europe, and the jungles of […]
In November 2011, Solimar began working on a proposal for the AFM6 project from the L’Agence du Partenariat pour le Progrès (APP), a Moroccan government agency that was created by the Prime Minister’s office for the execution of Morocco’s 5-year, $697.5 million dollar award from the Millennium Challenge Corporation. The Solimar team worked tirelessly for 6 weeks […]
Carpets, one of Morocco’s most remarkable crafts, are all intricately hand woven on looms. The carpets that are most recognizable are probably the Berber carpets. Berber carpets date back to the Paleolithic era and the hand spun cloth that was used to make the carpets are from natural materials. Essential oils and perfumes are a […]
The dramatic scenery of Konso in southwestern Ethiopia has been declared a UNESCO World Heritage Site. This will be Ethiopia’s ninth such site, meaning it has more than any other country in Africa. This occasion was celebrated in Konso with an event organized by the Ethiopian Authority for Research and Conservation of Cultural Heritage, and was […]
We recently told you about the launch of the geotourism mapguide program in Bocas del Toro, Panama. The Solimar team has been hard at work for a few months getting ready for the official call for nominations, which began June 1st.The Bocas Geotourism Stewardship Council (GSC) began with 7 members and now has 13 active members, […]
Solimar is proud to announce the launch of the Roots of Ethiopia website. This unique portal promotes the wide range of community tourism products found in Ethiopia; thus helping to position it as a top community tourism destination in Africa. The website has been developed by the Ethiopian Sustainable Tourism Alliance in partnership with the Frankfurt Zoological […]
Earlier this week, Ashley discussed our efforts in Uganda to boost conservation through tourism in national parks. One place where we have worked to accomplish this goal is in Rwenzori. Here we developed new tourism products to boost visitation and revenue, which is vital to conservation. Increased tourism has also helped provide new sources of […]
So we know what inbound marketing is, but why is it important to the travel and tourism industry? The travel industry has changed. Just look at the numbers: 85% of travel research is carried out via search engines, 49% is done via online hotel reviews, and 62% is done via online travel reviews and comments. It […]
In February, Solimar began working in Bocas del Toro, a Panamanian archipelago located in the Caribbean near the Costa Rican border. It is one of the main tourism destinations in Panama, but also a biological hotspot for flora and fauna. Close to the main island, Isla Colón, is Dolphin Bay, where large populations of dolphins […]
