On October 8, Solimar supported the Namibia Tourism Board launch a new online marketing campaign to increase awareness of the country and generate tangible new sales leads for tour operators.
“Share My Namibia” uses innovative Facebook applications and the National Georaphic Geostories platform to highlight Namibia’s iconic destinations through the eyes of local Namibians.
At the core of the campaign are 11 storytellers, artists, adventurers, and community leaders that provide in-depth discovery of their home and why it is a must-see attraction. These rich narratives are complemented by great images from Paul Van Schalkwyk intended to inspire travelers about Namibia’s cultural diversity and its breathtaking natural assets.
The Share My Namibia App features a National Geographic Geostory that highlights the 12 iconic destinations, a link to enter the sweepstakes, and a link to the NTB blog.
The Win A Trip/Share My Namibia App is the entry for the sweepstakes currently offered for North America.
A set of applications are currently being customized and syndicated by over 70 tour operators, travel agencies, media outlets and non-profit organizations in Namibia, Europe and North America. This app is similar to what appears on the Namibia: Endless Horizons Facebook Page with a banner that includes and itinerary or community’s Namibia-focused work. With the use of Wildfire‘s technology, Solimar wil be able to track individuals that click through to specific itineraries and provide that information to trade partners.
Trade partners also receive weekly emails that include great content that they can push directly to their customers – increasing demand for the Namibia products they sell.
This campaign goes beyond awareness building for Namibia – the end goal is to generate consumer sales. Solimar recognizes the importance of targeted, effective online marketing. The destination needs to stay top of mind among potential travelers – this means going beyond one mailing, email, info packet distribution or Facebook post.
Solimar is supporting the Namibia Tourism Board (NTB) to transition potential new travelers interested in travel to Namibia into potential sales leads. Using inbound marketing techniques, NTB online properties provide ongoing outreach to consumers, gather key intelligence and pass along qualified leads to trade partners that can generate actual bookings.
“Share My Namibia” will run through mid-January.