With global international tourist arrivals reaching one billion each year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe for tourism? Marketing is a major part of the problem, but it is also an integral part of the solution.
Today’s traveller can virtually tour destinations at the touch of a finger, communicate with distant islands on their way to the office and plan customized adventures through simple online platforms. By failing to connect with and captivate this virtual audience, many tourism enterprises are fighting an uphill battle. Without the correct combination of tourism marketing strategies, tools, and technology, your travel business will not able to find potential clients, and even more importantly, those potential clients will not be able to find you.
A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers’ demands, all within ever diminishing budget constraints. Solimar International offers comprehensive, integrated and innovative tourism marketing services and tourism consulting services for tourism businesses and destinations. From strategic planning and branding, to website analytics and customer relationship management, Solimar tailor designs marketing strategies that are aligned with strategic positioning, competitive advantages and specific goals of its individual clients.
With projects and client bases in countries across the globe, Solimar maintains in-depth market research and knowledge of a variety of tourism niche markets and has valuable relationships with the world’s leading tour operators and travel agents. Our team of experts can take you through the branding and design process, develop and manage your website, create and run online social media campaigns, connect you with the travel trade, and provide projections and reporting on the return of investment for your tourism marketing strategy.
The basis of any successful marketing strategy is an inspiring brand that speaks to the specific key drivers of the target market. With all of the diversity of niche and source markets, knowing and understanding who to target and how to target them is vital to success.
With today’s consumers researching and planning more and more of their travel online, having an engaging, well-designed website is crucial for any travel company’s survival. To succeed online, a website must implement the necessary strategies to be found by potential clients.
For many places around the world, tour operators and travel agents are trusted gatekeepers for travelers. They maintain dependable relationships with a core group of clientele and can facilitate the decision making process. Solimar views active engagement with the travel trade as a critical success element in advancing targeted visitor arrivals to any destination—and can help you strengthen existing and create new partnerships with key members of the travel trade.
Social media platforms offer many of the forums where a destination or tourism product will first be discovered. Social media campaigns can also provide insight into the competition, allowing for improved communication of brand identity. Understanding how to measure and analyze social media to find the right channels and key word strategy is important to social media success.
With the speed at which news travels today, having a team of professionals to manage your brand’s public image is more important than ever before. Tourism businesses and destinations need public relations professionals that can manage media relationships, news coverage, crisis management, and more. As most leisure travel is consumer-driven, it is critical that your business or destination emerge as a top choice that comes to mind when consumers are making their travel decisions.
Solimar’s integrated marketing program is our comprehensive marketing solution specifically designed to ensure that all messaging and communication strategies are unified across all channels and strategically focused on attracting your customer—the traveler. Solimar begins this process with the development of a tailored marketing strategy that is aligned with the strategic positioning, competitive advantages and specific goals of your business or destination.