WHY TOURISM

Tourism is one of the most powerful – and most often overlooked – tools for promoting economic and social development.

When sustainably managed, tourism supports the following development objectives:

Inclusive and sustainable economic growth

Tourism is one of the top five most valuable exports in over 150 countries and ranks first in 60 countries. The industry accounts for 10% of all economic activity on the planet including 1 of every 10 jobs. Tourism’s contribution to GDP is especially high in the developing world, where sensible investment and careful planning can result in sustained economic development for generations. Learn how Solimar developed a national tourism plan for the Cayman Islands to ensure that tourism growth is managed sustainably.

Social inclusiveness, employment, and poverty reduction

Tourism often occurs in rural and underdeveloped destinations where the poverty is most pervasive and few economic alternatives exist. This presents unique opportunities for tourism to address poverty reduction in marginalized communities, contributing to the development of important infrastructure, creating jobs, and fostering social inclusiveness. Learn how Solimar assisted the Jamaica Social Investment Fund to develop community-based tourism in rural areas across Jamaica.

Mutual understanding, peace, and security

As an industry, tourism breaks down barriers between communities and encourages a free and open exchange of people and ideas. Tourism is often among the first industries to emerge in post-conflict regions. Carefully implemented, tourism can thrive in transnational regions where other industries struggle. Learn how Solimar worked with the International Finance Corporation (IFC) to support entrepreneurs develop tourism businesses in Eastern Sri Lanka.

Resource efficiency, environmental protection, and climate change

Erratic weather patterns, melting glaciers, expanding deserts, and rising seas threaten to disrupt tourism and affect the people and places dependent on the tourism industry. However, creative endeavors to mitigate tourism’s contribution to climate change, as well as effective adaptation strategies, can ensure lasting tourism revenues for even the most vulnerable destinations. Learn how Solimar is working with Caribbean islands to mitigate tourism’s impact on climate change and create climate resilient tourism industries.

Cultural values, diversity, and heritage

When tourism respects cultural heritage, the industry can play a powerful role in preserving and valuing tangible and intangible cultural traditions. Today’s high-value travelers seek authentic cultural experiences, creating market incentives to protect and share cultural heritage. When it is thoughtfully developed, tourism preserves diverse cultures and ensure that traditions are passed to the next generation. Learn how Solimar is working with Smithsonian to document and share cultural heritage in Armenia.

“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

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