Strategic planning is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal. Solimar can help you and your key stakeholders develop an integrated strategic plan that builds clarity and consensus for future success. Solimar assesses the full potential of our clients and links objectives to the actions and resources required to achieve them. Our Strategic Planning services offer a systematic process to ask and answer the most critical questions while preparing you for successful plan implementation.
Solimar provides comprehensive strategic planning solutions for both businesses and destinations, with services that address a variety of needs. We understand and recognize the unique and exceptional experiences desired by today’s traveler and believe in the importance of developing tourism in a way that provides the greatest benefit to the local stakeholders while conserving the natural assets for future generations.
Through our comprehensive set of strategic planning services, Solimar can also assist you in achieving specific development goals. When done right, tourism development can be an effective tool for stimulating economic growth, alleviating poverty, conserving biodiversity, preserving culture and traditions, and creating employment opportunities for local communities.
Before a destination can plan for the future, it must understand its assets, who is visiting, and potential areas for growth.
People travel for a variety of reasons—to explore, to relax, to experience other cultures. But at the core of that experience lies the destination.
Successful strategic planning requires input and buy-in from a diverse coalition of stakeholders. It is crucial to bring all partners to the table to develop a shared vision and path forward for their place.
A tourism master plan is the roadmap for destination success. It is a crucial first step that will address three important questions: “Where are we?” “Where do we want to go?” “How do we get there?”
Solimar believes that sustainable tourism has the potential to not only mitigate the potentially harmful impacts of visitation to natural areas, but can also act as a powerful tool to support conservation of the ecosystems upon which it depends.
Tourism enterprises can have an incredible impact on their destination by creating jobs, contributing to GDP, bringing in new markets for goods and services, increasing an area’s visibility, all while protecting the local environment and preserving cultural heritage.
Comprehensive tourism marketing involves many moving parts. It’s easy to lose the forest for the trees. Each piece – communications, public relations, brand management and advertising – has its own manager, its own budget, and its own objectives.