Visioning & Planning Workshops

Successful strategic planning requires input and buy-in from a diverse coalition of stakeholders. It is crucial to bring all partners to the table to develop a shared vision and path forward for their place.

Visioning and planning workshops are a critical step of the strategic planning process as it allows the Solimar team to define a consensus vision of “where we want to be”. This is, in our view, the most critical step in the strategic planning process for tourism. Governments obviously have an important role to play in destination marketing, facilitating access, and creating an attractive business environment. But successful implementation of the strategy developed will also require the private investment, creativity, and entrepreneurial capacity of the industry, and the support and buy-in from the communities and citizens that interact with and provide services to visitors on a daily basis.

For this reason, visioning and planning workshops are typically held in each key locations within a destination to introduce the program as well as how stakeholders can be involved. Participants engage in a number of facilitated exercises designed to collect inputs that inform our strategies. We also focus workshops on discussing key issues such as carrying capacity for tourism  as well as the desire and capacity among the local community to provide tourist experiences. In larger destinations where multiple planning workshops are needed, a standardized workshop and assessment methodology is utilized to allow for consistent outputs.

Project Examples

  • World Heritage Journeys of the European Union

    World Heritage Journeys of the European Union

    Promoting Cultural Heritage Tourism Across Europe
  • Lewis and Clark National Historic Trail

    Lewis and Clark National Historic Trail

    Promoting the unique destinations and attractions along the Lewis and Clark National Historic Trail
  • Cayman Islands National Tourism Plan

    Cayman Islands National Tourism Plan

    Development of a National Tourism Management Plan (2017-2021) for the Cayman Islands
  • Tribal Tourism in the Northern Great Plains

    Tribal Tourism in the Northern Great Plains

    Developing a strategy for tribal tourism in the Northern Great Plains of the United States

    Related Stories

    Solimar Conducts Workshops in Malawi to Develop Five-Year Tourism Strategy Plan

    By on April 27th, 2015

    Solimar International has partnered with Via Via Tourism Academy, at the request of the Ministry of Information, to develop a five-year tourism development strategy for Malawi. From February 1-8, two workshops were conducted with over 100 individuals from the private, public, non-profit, and donor sectors to identify the country’s unique tourism assets and create a […]

    Read more


    “We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
    Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

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