Understanding the attractions, services and experiences that travelers are looking for and how they experience a destination.
Before a destination can plan for the future, it must understand its assets, who is visiting, and areas for growth. Tourism market research involves understanding the attractions, services and experiences that travelers are looking for and exploring how a destination can meet those expectations.
Solimar’s approach to market research involves comprehensive desk research to understand what travelers are saying about a place and how a place is presented in the media. Next, we collect information directly from stakeholders by surveying visitors, residents, and industry professionals both in-person or online. Finally, we compile our findings into clear and actionable reports that allow destination managers to understand precisely who is visiting, what they are doing, their satisfaction with the destination, and what new products, services or experiences the market demands.
What to Expect
- Defining the problem or opportunity – Identification of what is to be learned from the research in order to collect the most useful and relevant information.
- Research Plan – Solimar will work with local stakeholders to select the best techniques in order to conduct the research. These may include online or in-person surveys or more detailed interviews.
- Data Collection – The market research team will collect valid and unbiased information to assist the destination.
- Market Research Report – At the end of this process, your destination will be left with a summary of the study, including the process followed, the results, conclusions, and what steps we recommend taking based on the results found.