Since 2016, Solimar has been working with the National Park Service to develop and implement a tourism strategy for the Lewis and Clark National Historic Trail.
The Trail, which currently extends from St. Louis to Cannon Beach, Washington, traces the route that Lewis and Clark and the Corps of Discovery followed during their 1804-1806 expedition to the Pacific. The Trail was designed by an act of Congress in 1978 and includes portions of 11 states and multiple Native American reservations. Today, the Trail links contemporary communities whose historic connections span generations to the places associated with the expedition.
Following a series of workshops in 2017 with stakeholders along the trail, Solimar drafted the Lewis and Clark National Historic Trail Sustainable Tourism Plan 2019-2023. The Plan is intended to encourage the public’s use and enjoyment of the Trail without adversely impacting the resources, which the National Park Service is mandated to protect. Among the strategies laid out is a plan to build a local constituency of destination ambassadors and storytellers and work with these individuals to support the ongoing stewardship and promotion of the destination.
Solimar recently rolled out a new tourism website for the Trail, which includes content about more than 150 points of interest that was written and submitted by local experts who know the area best. Residents who live anywhere along the thousands of miles of Trail are invited to nominate businesses, destinations, and other points of interest to be featured on the site by logging in or creating an account here.
In March, the National Park Service announced that the Trail would be expanded a further 1,200 miles east to Pennsylvania to include what is called the Eastern Legacy, which includes parts of Indiana, Kentucky, Ohio, Pennsylvania, and West Virginia.
Solimar is now tasked with supporting NPS’s outreach and engagement to hundreds of communities and millions of residents who will soon be connected to the Trail, and help extend the benefits of the Trail along the Eastern Expansion.