Myanmar North American Representation

Representing the Myanmar Tourism Federation in North America

  • Client: Myanmar Tourism Federation (MTF)
  • Partners:
  • Project Duration: January 2015 – January 2018

Project Overview

From 2015 to 2018, Solimar International represented the Myanmar Tourism Federation in North America. The representation work included organizing press and FAM trips, optimizing the website, attending trade fairs on behalf of MTF North America and managing the US office. Together, MTF and Solimar worked to position Myanmar as an exciting and undiscovered destination for North American tourists.

Major Activities

  • Opening an MTF office in Washington, DC to respond to inquiries from tourists, travel trade and media.
  • Working with media to identify compelling story lines, and hosting press trips for top journalists.
  • Working to develop strong partnerships between Myanmar inbound tour operators and outbound North American operators.
  • Optimizing and creating a robust online presence for MTF.
  • Attending strategic trade events in North America on behalf of MTF.


  • Sustainable, long-term growth for the Myanmar tourism sector through the attraction of high-value, low impact tourists.
  • The unique selling points of Myanmar effectively communicated to North American trade, media and tourists.
  • An increase in the number of North American tourists and their length of stay in Myanmar.
  • Higher levels of repeat visitation.
  • Supported market access for small and medium size Myanmar businesses.


Related Stories

Opening of Myanmar Tourism Federation Office in DC

By on April 10th, 2015

Last night, Solimar International had the pleasure of opening the Myanmar Tourism Federation’s (MTF) first North American Office in history. This was a momentous occasion for both Myanmar and Solimar International, with bright expectations and hopes paving the way for a thriving future in this country. The turnout at the event was spectacular, with representatives […]

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Solimar Signs North American Tourism Marketing Representation Agreement with Myanmar Tourism Federation

By on September 27th, 2014

Solimar International is pleased to announce that we have signed a three-year contract to represent the Myanmar Tourism Federation (MTF) in North America. Together, MTF and Solimar will work to position Myanmar as an exciting, exotic and undiscovered destination for North American tourists. Myanmar has an untouched quality that gives visitors the experience of feeling […]

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“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

Contact us

  • Address

    3400 11th Street NW, Suite 200
    Washington, DC 20010
  • Phone

    (202) 518-6192