Marketing is human-driven. Successful marketing teams are comprised of people who can think quickly and creatively—and communicate strategically. Solimar provides the training that will equip your team with a solid understanding of how to best market your business or destination—along with how to utilize the most effective tools for running a world-class tourism marketing program.
Solimar has specialized and in-depth knowledge of both traditional and online marketing techniques and is current with the latest advantages in marketing technology. Investing in a training program helps your organization to “in-source” marketing expertise from within—empowering everyone to participate in effective marketing.
Solimar can deliver a comprehensive training program or focus on your specific marketing goals—such as improving your knowledge of social media/digital marketing or teaching you how to best reach the travel trade.
What to Expect
- Policies and Procedures – Establish guidelines for day-to-day management of marketing activities, tone and voice for marketing outreach, and the roles and responsibilities of each team member.
- System Setup and Integration – Synchronize old and new systems to be the most efficient for your team.
- Marketing Best Practices – Detailed training on all components of tourism marketing, especially the most efficient use of all platforms.
- Marketing Results – Key Performance Indicators will help you measure your growth ensure your marketing efforts are fruitful. Regular accountability will help you increase sales, improve your opportunity pipeline, and make corrective actions when needed.