Tag: #tourismdevelopment

Man from the Lacandon Indigenous community in the Maya Lacanjá Chansayab ecotourism area in Mexico.

 

Two women standing in front of a market stall that sells traditional crafts in Oaxaca, Mexico, showcasing a basic form of indigenous involvement in tourism development programs.
Two women standing in front of a market stall that sells traditional crafts in Oaxaca, Mexico, showcasing a basic form of indigenous involvement in tourism development programs. However, most of these products are not authentic and are sold as a response to uninformed tourist demand.

Indigenous involvement in tourism development is crucial

Picture this: cultural education and interpretation that breathe life into traditions, a vibrant marketplace brimming with authentic cultural treasures, the rallying cry of policy advocacy and representation, and the gentle footprints of ecotourism echoing through ancestral lands. Indigenous communities showcase some of the world’s richest and uniquely diverse cultures, a stark departure from the Eurocentric norms many people are accustomed to.  This captivating contrast is driving the surge in cultural tourism, propelling it as one of the fastest-growing segments in the industry. Within this realm, travelers seek encounters with gastronomy, heritage, religious sites, craftsmanship, and festivals, all offering a captivating lens through which to view the world. 

Similarly, according to a report by the TICAA Consortium, Indigenous communities around the world conserve around 22% of the biodiversity of the Earth and around 21% of the global land. This represents a more significant percentage than the land and biodiversity conserved by States, including federal lands and national parks. Several scholars agree that the traditional knowledge of Indigenous Peoples is valuable for land and resource conservation. Thus, their involvement in development programs, including tourism development programs, is essential. 

Tourism can stimulate economies, promote infrastructure development, and protect natural and cultural resources. However, it’s crucial to recognize its impact on Indigenous communities and the need for cultural connection. The reckless commodification of cultural assets alienates Indigenous communities, perpetuates cultural exploitation, and endangers biodiversity. Indigenous Involvement in the decision-making processes of tourism development and policy formulation is essential to ensure that the magic of cultural tourism benefits everyone involved, preserving authenticity and fostering mutual understanding.

Exploring Indigenous and cultural tourism

Indigenous tourism, a form of cultural exchange celebrating Indigenous cultures, relies on the active involvement of Indigenous communities. This involves cultural tours, homestays, art exhibitions, storytelling, and traditional activities. Examples of these include the Canadian coastal adventures curated by Abegweit Mi’kmaq Nation, the hiking tourism trail led by the Raramuris in Mexico, and the Daintree Rainforest experiences organized and executed by Kuku Yalanji people of Australia. When done correctly, Indigenous tourism goes beyond low-skill labor and contributes to the well-being and empowerment of Indigenous peoples. 

However, an example of how easily governments can exploit cultural assets without actively involving Indigenous Peoples is the use of prehispanic cultural heritage in the Maya area of Mexico where the federal government has approved the construction of several infrastructure projects such as Xcaret, offering the ancient Maya culture as an attraction (essentially, cultural appropriation), and where contemporary Maya people are usually only employed as low-skill labor. By reevaluating actions, utilizing international legal frameworks, and stepping back from a critical perspective, significant improvements can be made.

A representation of an ancient Maya ritual in the Xcaret Park that shows the involvement of indigenous people in the tourism program but can also be considered cultural appropriation.
The Maya ritual in Xcaret Park showcases indigenous participation in tourism, but may also be seen as cultural appropriation. Photo by Beth and Anth from Flickr.

Stages of involvement of Indigenous people in Tourism

For centuries, Indigenous communities have been participating in tourism. Initially, visitors commodified them for pleasure, but as awareness grew, they began exhibiting their artifacts and traditions. This phase led to the realization that preserving culture was crucial, but actions toward preservation often happened outside the communities. Today, Indigenous communities actively engage in tourism, sharing their culture and traditions with visitors, asserting control over their cultural and natural resources, and taking the reins of their own narratives.

International law, such as the International Labor Organization Convention No. 169 and the United Nations Declaration on the Rights of Indigenous Peoples, recognizes and protects the rights of Indigenous peoples, including self-determination, cultural preservation, and involvement in land and resource decisions. These frameworks promote equality, justice, and respect for diverse cultures, and they have been the starting point of the involvement of Indigenous People in tourism development programs as agents rather than as elements of observation. In practice, challenges and conflicts may arise when balancing economic development with the rights and well-being of indigenous communities. Tourism development requires collaboration between governments, businesses, and civil society organizations to respect indigenous communities’ rights and ensure meaningful benefits.

Man from the Lacandon Indigenous community of the Maya Lacanjá Chansayab ecotourism area in Chiapas, Mexico.
A man from the Lacandon Indigenous community in the Maya Lacanjá Chansayab ecotourism area in Mexico.

Why Indigenous involvement in tourism development holds significance

We can acknowledge Indigenous communities’ autonomy by empowering them economically, socially, politically, and psychologically while recognizing their historical oppression. Thoughtfully planned and community-led tourism development can help achieve this change:

Economic empowerment: Tourism, including guided tours, homestays, artisan crafts, and local food, can provide Indigenous populations with a sustainable revenue source. It can also diversify sources of income, minimize reliance on a particular business, and generate employment opportunities within the community

Social empowerment: Tourism can help keep Indigenous customs and cultures alive. Communities are inspired to uphold their cultural heritage when tourists actively engage with them. Similarly, as Indigenous communities collaborate to promote their culture and oversee tourism-related activities, tourism can help them feel more united.

Political empowerment: Indigenous groups have greater influence in discussions on land rights and tourism development, given their rights to their ancestral lands and resources. This ensures federal governments consider their opinions in the policy-making processes.

Psychological empowerment: As Indigenous tribes share and are recognized for their distinctive traditions, tourism can increase cultural pride within those communities. When communities take control of their tourism projects, their sense of identity, purpose, value, and self-esteem can be strengthened. 

This empowerment is also linked to the conservation of cultural and natural resources. Indigenous tourism serves as a means to preserve and revitalize cultures by providing a platform for the transmission of traditional knowledge and practices to future generations. This can foster cross-cultural understanding, environmental stewardship, and the promotion of responsible tourism.

UNWTO Recommendations

Several means can achieve these measures, but the United Nations World Tourism Organization offers recommendations that should be considered:

  •       Respect for the cultural values and the cultural capital of Indigenous groups.
  •       Transparent and permanent consultation with the Indigenous communities.
  •       Equitable partnerships that ensure the protection and conservation of their natural and cultural resources, as well as their intellectual property.
  •       Protection of these groups to ensure the evitability of the adverse outcomes of any tourism development plan.
  •       Design of Indigenous tourism products in collaboration with Indigenous communities.
  •       Distribution of benefits to the Indigenous communities.

The active involvement of indigenous peoples in tourism development not only enriches the visitor experience but also serves as a powerful means to showcase their abundant cultural heritage and profound wisdom.

Local woman, with a colorful skirt, dancing with a basket on her head during the Guelaguetza celebrations in Oaxaca, Mexico, a festival that is known to showcase indigenous traditions and attracts a considerable amount of tourism flow.
A woman in Oaxaca, Mexico, participates in the Guelaguetza celebrations, a festival showcasing indigenous traditions and attracting significant tourism.

Indigenous knowledge: a path to a brighter, inclusive future

Indigenous communities, through their traditional ecological knowledge, can also play a crucial role in environmental conservation. Integrating indigenous perspectives into tourism planning can balance economic development with environmental preservation, prioritizing nature-based experiences and incentivizing indigenous communities to protect their natural resources. In this sense, circular tourism, characterized by reducing waste, conserving resources, and engaging local communities, is a great collaborative approach. This is a great first step towards creating more responsible tourism practices aimed at cultural and environmental conservation.

Indigenous voices provide novel viewpoints, ground-breaking concepts, and revolutionary programs. Any tourism development program worth its salt must consider Indigenous communities’ rich cosmologies and respect their roles as valued partners in the preservation of both culture and nature. They have long fought for their due status as caretakers of their cultural and natural heritage, and are the beating heart of a more inclusive and sustainable future for the tourism industry – a beautiful dance between tradition and progress.

Interested in learning about how Solimar recognizes the importance of Indigenous involvement in tourism development? Click here to read about our projects.

Tourism for development

In a world that thrives on exploration and cultural exchange, sustainable tourism development is a strong force capable of driving positive change and fostering sustainable development. It’s indisputable that tourism provides a positive experience for the tourists themselves. Exploring new cultures and locales is transformative, but the benefits of tourism go far beyond just the tourist’s own experience. 

Tourism has proven to be a strong tool for developing countries’ economic and social development and acts as a cultural preservation method. This blog post intends to illuminate tourism’s transformative role in shaping a brighter future for both host destinations and intrepid travelers. It stresses the importance of tourism industry growth. 

Tourists connect after a shared experience
Tourists connect after a shared experience

Tourism and the Economy

Can tourism drive sustainable economic development?

A primary concern of any tourist destination is how broadening the scope of their industry will impact their economies on both national and local levels. However, recognizing that tourism is one of the planet’s largest industries illuminates the desire and necessity for countries to tap into this global market. 

Tourism contributes to job creation, infrastructure development, and economic growth. The World Tourism Association describes tourism as an “economic and social phenomenon” and recognizes how beneficial modern tourism is for developing countries and tourism’s role in local economies.

A study listed on the National Library of Medicine, expanding from 2003-2020, found that in most countries, tourism has a significant contribution to economic growth and that this economic growth has a positive impact on these nations’ tourism industries. This really illustrates the enriching cycle of economic growth that tourism can have, and when put into the context of developing countries, shows the opportunity for these countries to expand and develop in a positive way economically.

Tulum archaeological site, Mexico
Tulum archaeological site, Mexico

Tourism as a tool for economic prosperity

As previously mentioned, tourism is currently one of the planet’s largest industries. Some fascinating information about tourism’s contribution to national economies can be found on Solimar’s Websitee, such as:

 

These incredible statistics illustrate how widespread and important tourism is for the vast majority of countries on the planet. Part of Solimar’s mission is to stress the importance of a tourism presence in the world’s developing countries, as tourism has shown to contribute to a larger percent of national GDP’s in developing countries, marking the importance of growing and maintaining this industry. Careful planning and smart investment can sustain these nations’ economic development. The Cayman Islands National Tourism Plan is an excellent example of this practice; you can learn more about it here

How Can Sustainable Tourism Preserve Cultural Heritage?

When managed responsibly, sustainable tourism development has the potential to make a significant contribution to the cultural preservation of a region. Many tourists actively seek authentic and immersive experiences that allow them to engage with local culture and traditions. By attracting visitors to unique destinations and facilitating cultural exchange, tourism becomes a powerful tool that generates awareness, appreciation, and financial support for local traditions and heritage. 

This, in turn, incentivizes regions to actively preserve their cultural artifacts and traditions to benefit from the economic opportunities that tourism brings. By recognizing and prioritizing cultural preservation, destinations can strike a balance between tourism development and preserving their cultural heritage, ensuring the benefit of present and future generations. 

Mont Saint-Michel in France, A UNESCO world Heritage Site
Mont Saint-Michel in France, A UNESCO World Heritage Site

Official recognitions such as the UNESCO World Heritage Site title enable destinations to distinguish themselves as cultural tourism hotspots. These sites have been acknowledged by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as having exceptional universal value to humanity. 

Recognized for their cultural, natural, or mixed significance, UNESCO World Heritage Sites enjoy protection and preservation through funding and regulation. Moreover, this prestigious title significantly boosts tourism inflow. In fact, in China, having a site inscribed as a UNESCO World Heritage Site leads to an approximate 8% increase in tourism inflow.

Solimar understands the pivotal role of cultural preservation as a catalyst for positive tourism growth. That’s why they actively strive to preserve and stimulate cultural heritage practices and sites. In Morocco, Solimar addressed the challenge of limited direct selling and personal connection between Moroccan artisans and foreign buyers by creating artisan and cultural heritage routes in Fez and Marrakech. These curated routes allowed tourists to visit artisan workshops, creating awareness of Moroccan culture and craft traditions. As a result, artisans could sell their products directly to consumers, bypassing middlemen. This project successfully promoted Morocco’s cultural heritage and craft traditions, attracting more visitors and boosting revenue for artisans and the overall tourism sector.

How Can Tourism Serve Community Development?

Tourism holds tremendous potential for fostering community development, positively impacting various aspects of a community’s well-being. Infrastructure development is one notable outcome of tourism. As destinations strive to attract visitors, they invest in improving transportation networks, accommodations, public facilities, and utilities. These infrastructure enhancements enhance the tourism experience and benefit the local community by providing better access to services and amenities, thereby improving their overall quality of life.

Public Trolley in Lisbon, Portugal
Public trolley in Lisbon, Portugal

Tourism can also have a significant impact on healthcare facilities. Increased tourist arrivals often lead to expanding and improving local healthcare services to cater to visitors’ needs and ensure their safety. This, in turn, benefits the local community by providing improved access to medical services and better healthcare outcomes for residents.

Education is another area that can be positively influenced by tourism. Tourism growth creates job opportunities, particularly in the hospitality and service sectors. This encourages the local workforce to acquire new skills and knowledge through education and training programs. Consequently, educational institutions may be strengthened, and vocational training programs may be developed to meet the demands of the tourism industry. In Solimar’s various projects, we prioritize workforce development through targeted training. This benefits individuals by improving their employability and contributes to the community’s overall educational development. 

Solimar recognizes the urgency of mitigating tourism’s impact on climate change to safeguard vulnerable communities dependent on tourism. Through sustainable practices and community engagement, Solimar strives to protect both the well-being of communities and the places they call home, ensuring a resilient future for tourism. 

Tourism’s Potential for Development

Tourism’s impact reaches far beyond the individual traveler’s experience. Sustainable tourism development serves as a catalyst for economic development, cultural preservation, and community growth. Solimar, recognizing the potential of tourism as a force for positive change, actively engages in projects that preserve cultural heritage, foster community development, and promote sustainability. By embracing responsible practices and engaging local communities, we can ensure a resilient future for tourism and create a brighter world where exploration and cultural exchange thrive.

To learn more about Solimar International’s current and past tourism for development projects, click here!

Blog by Thomas Freilich and Josette Apple

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

green and eco-friendly hotel
Green investments in the tourism industry are crucial as we move farther away from the pandemic, as many consumer preferences have shifted to become more eco-friendly.

Environmentally friendly investments have been a hot topic of discussion in recent years, and now they get to live in the limelight thanks to World Tourism Day 2023. This day, on the 27th of September each year, has been created by the UN to highlight the increasing importance tourism brings to economic development worldwide. Many corporations and entities across all industries, from oil to travel, are now forced to consider other sustainable alternatives. These alternatives look different for each company and industry. In the travel industry, green investments look to accomplish six objectives from the hotel’s perspective, according to the UNWTO:

  1. Boost profit margins through utility savings. In some cases, utilities can cost upwards of 20% of a hotel’s operating cost.
  2. Increase revenue by satisfying consumer preferences and reducing reputational risk. Hotels should focus on hiring exceptional staff that leave a lasting impression on the guest.
  3. Future-proof investment strategies. Will investments made today still be considered acceptable in future revaluations?
  4. Safeguard against regulatory risk and benefit from incentives.
  5. Increase value and validation through certification. Companies should be flocking to popular sites used by tourists, like Trip Advisor and Expedia, so customers can leave their positive reviews, which will be done with the right level of service.
  6. Ensure a long-term energy supply. Hotels need to ensure that the flow of customers seen now is sustainable in various economic, environmental, and social conditions.
wasteful, unresourceful resort
All-inclusive resorts are the go-to for many tourists around the world, but hotels attract business by providing an abundance of food and material objects, not sustainable experiences. Learn how Solimar International is tackling this in our current project, Visit Tunisia                                                       

For people working in influential roles within the tourism industry, there is no better time than now to start adopting sustainable investments and initiatives. As we have transitioned into a post-pandemic world, travelers have been exploring more sustainable vacation options than they had before the pandemic. A 2022 Booking.com survey claimed 61% of respondents revealed that they wanted to reconsider how they traveled and were trying to be more conscious of their environmental impact due to travel. This is a massive potential market for emerging destinations around and over-visited cities alike. Tourists want to feel more connected to the places they visit and immerse themselves in local and sustainable experiences like they have never seen before. 

A prime example of work being done in already popular tourist destinations is in the Caribbean. According to the UN, a clean and effective transition to a more sustainable future would increase jobs by 10.5% by 2030. A crucial part of creating and improving more sustainable experiences is ensuring local community members are involved in the decision-making process and providing insight. This is another main topic of World Tourism Day this year. When entities, be they from the public or private sector, choose to invest in local communities, it becomes a virtuous cycle between the locals and the visitors. One of Solimar International’s projects in the Caribbean did just that. The climate-smart islands project ran from November 2017 to December 2018 and focused on islands of three Caribbean nations: Trinidad & Tobago, the Bahamas, and Belize. One of the main activities was to involve locals and their knowledge about how climate mitigation and adaptation efforts could be achieved in practice.

Bay in Tobago
A bay on the island of Tobago, a perfect opportunity to invest in sustainable tourism by promoting homestays and hostels in place of large resorts

World Tourism Day 2023

World Tourism Day 2023 presented by the UNWTO (United Nations World Tourism Organization) is highlighting green investments in tourism this year. They have decided to center this day in accordance with the UN’s sustainable development goals (SDG’s) with an emphasis on female leadership and entrepreneurship. They are also focusing on a variety of issues, including “how to promote ease of doing business, how to better develop investment policies and how to embrace new innovative financial mechanisms and solutions to address emerging and complex challenges,” and “how to close the financing gender gap and accelerate access to capital in both domestic and international markets for women entrepreneurs.” Promoting and uplifting female voices in the tourism industry is crucial. According to the UNWTO, women constitute 54% of workers and employees compared to just 39% in the global workforce. When we take action and strongly consider women’s voices and input, everyone benefits. The world has seen tremendous economic development and poverty reduction under female entrepreneurship, demonstrating why global leadership needs to continue uplifting them.

sustainable global development and investment
The UN’s 17 Sustainable Development Goals (SDGs), designed to be achieved by 2030, cover many direct and adjacent aspects of economic well-being in relation to sustainability, from reduced institutional inefficiencies to care for life all around the planet.

World Tourism Day exists for many reasons, a couple of which, according to National Today, are to ensure that travel is accessible to everyone, especially those with disabilities and people from low-income backgrounds. Promoting world travel is incredibly important for many reasons, mainly because it provides many opportunities for sustainable economic development if done correctly. Hotels are currently responsible for 1% of global emissions (and rising) and are prominent energy and water consumers. 

The Role of Community-Based Tourism

Community-based tourism is one of the best ways to go about green investments in the industry–perhaps the best. This model of tourism allows visitors to truly immerse themselves in new cultures. Knowledgeable community members serving as guides are key in this process. Kyrgyzstan has one of the world’s most robust and developed community-based tourism schemes. Many of the excursions are designed to show nomadic Kyrgyz life all over the country.

green homestay in Kyrgyzstan
A jailoo on lake Son-Kul, where nomadic Kyrgyz people take their livestock in the summer to escape the heat of the valleys. Read more about tourism in Kyrgyzstan

Much of the cost of these excursions goes directly into the pockets of the guides and community, promising the customer that their money is being put to good use. With significant and continued investments from the public and private sectors, community-based tourism will have tremendous effects. 

Overall, the path to investing green in tourism may seem straightforward, but it is easier said than done. In reality, everyone needs to be hands-on and involved constantly because that is the nature of these investments. They will require much more work than simply putting money into a lavish beach resort, but the return on green investments will create a lasting legacy for the people, the planet, and the visitors to a destination. World Tourism Day serves to raise awareness of the importance of tourism around the globe. It is a reminder that while it is easier said than done to put sustainability over short or medium-run profits, green investments, if done well, will prevail. 

Interested in learning more about Solimar’s green initiatives? Read more about us here!

Sustainable travel, how to be a sustainable traveler in 2023

The term sustainable travel comes with many interpretations. It can encompass anything from staying in eco-friendly accommodations to taking one less flight.  But, navigating what this means as a traveler can be complicated. In the simplest terms, sustainable travel refers to efforts to engage in environmentally friendly behaviors that limit tourism’s negative impacts on natural environments and local communities. Sustainable travel should be seen as a tool to help conserve natural resources, preserve and uplift cultures and protect the longevity of destinations for future generations. In this blog post, we will touch on some of the challenges the tourism industry faces and provide some thoughtful tips on being a more sustainable traveler in 2023.  

The problems with travel as we know it 

Pre-pandemic, travel was at an all-time high. But this boom did not come without negative implications. Destinations became burdened by overtourism, with some cities experiencing gentrification due to skyrocketing costs of living, increased congestion, pollution and strains on limited resources. Overtourism has also been an issue for destinations without the necessary tourism infrastructure needed to support an influx in arrivals, leading to detrimental environmental impacts on natural ecosystems. All of which ultimately impact a traveler’s experience as well as locals who call the destination home year-round.

In addition to overtourism and degradation of ecosystems, the way we get around results in a serious amount of CO2 emissions, further exasperating the climate crisis. The days of jet setting around the globe, hopping from one country to the next have led to increased emissions, with UNWTO reporting that flights have produced 915 million tonnes of CO2 in 2019 alone. With the interconnectedness of today’s world, low cost carriers and the ease of booking travel, it’s never been easier to get around. But the ease of travel has implications for the environment and society at large.

Overtourism in Italy

Tourism is one of the planet’s largest industries and one of the most significant exports and drivers of economic growth. Tourism accounts for 10% of all economic activity and supports 1 in 10 jobs. It is often the primary source of foreign exchange earnings in developing economies and the most viable option for sustainable economic development. This is true of no other industry. But this doesn’t necessarily mean that the destinations we know and love are benefiting from our visit. 

Tourism leakage occurs when the revenue generated by tourism is lost to outside economies. What this means is that the money you spend in a destination rarely stays there to benefit the local economy. In developing countries, this is a major issue as the very economic activities aimed at catalyzing growth actually do very little. According to estimates by the United Nations Environmental Programme (UNEP), for every $100USD spent on a holiday, only around $5USD stays in a developing country’s economy. This equates to an average leakage of 95% and is a global issue that many key stakeholders are working to improve to secure an equitable future for local community members. For example, in the emerging destination of the Republic of Congo, Solimar International is working on developing projects where tourism dollars directly contribute to conservation efforts and to promote the country as an international ecotourism destination.

Our top sustainable travel tips for 2023

Visiting destinations close to home or halfway around the globe offer travelers the ability to engage with different environments, cultures, and ways of living. These experiences enrich our lives and ultimately shape how we perceive the world – not to mention the impact they have on our personal growth and development. But travel is a two-way street, and the importance of how local community members and destinations are impacted by individual travel behavior should not be undermined. We can all agree that travel gives us so much, but it’s time to begin reflecting on how we can give back to the people and places we visit.

Ditch short inter-destination flights and opt for a local transport option

It’s not all doom and gloom – travelers around the globe are becoming increasingly conscious about their choices when embarking on trips near and far. According to the Sustainable Travel Report published by Booking.com, a staggering 87% of respondents said they wanted to travel more sustainably. But what does that actually mean, and how do those intentions translate to more sustainable travel practices? While there is no single answer, there are many considerations that sustainable travelers of 2023 can consider before departing for their next trip. Below you will find our top considerations to making more well-informed choices during the planning process and while at your destination. 

1. Seek out information from a Destination Management Organization (DMO)

Today’s travel space is flooded with information that can be useful in planning your next dream getaway. From blog posts to Youtube videos, booking engines like Trip Advisor to the influence of social media, the sheer quantity of resources can be super helpful – but also incredibly overwhelming. With algorithms and optimization, the smaller tourism players can be difficult to find from a quick Google search, which leaves travelers in a difficult place during the planning process. But there are ways you as a traveler can seek out those local, equitable and authentic experiences. 

One such way is by looking for a Destination Management Organization (DMO) in the destination you plan to visit. DMOs are the backbone of tourist destinations as they exist exclusively to promote the area, attract visitors and develop a regional economy. Seeking experiences through a DMO can be helpful in guiding travelers toward lodging providers, attractions, restaurants, and retailers that represent the long-term goals of a destination. In short, DMOs can assist you in finding authentic interactions while supporting sustainable tourism initiatives that make the overall experience more enjoyable for you and local community members. 

2. Visit emerging destinations

Another consideration you should be mindful of is choosing where to go. As mentioned above, there are many popular destinations that receive far too many tourists, leading to the various negative impacts of over-tourism. When you’re brainstorming destinations for your next getaway, you should challenge yourself to visit more off-the-beaten-path cities, countries, and regions, also referred to as emerging destinations. Emerging destinations are places with significant potential, where policymakers and local stakeholders alike need to make significant efforts to turn available resources and attractions into appealing tourism products. 

While emerging destinations may not be on the top of your Instagram feed, they can provide incredible experiences for travelers through unfiltered and raw experiences, pristine environments and, the potential to be the only person at a key attraction. Some examples of emerging destinations are Georgia, The Cook Islands, and the Northern Territory of Australia. 

3. Stop in a second city

If visiting an emerging destination is a little too raw for you and your next adventure, a stop in a “second city” is a good alternative. A second city can be any lesser-known destination that may not be the most popular choice for foreign visitors, but still offers the cuisine, culture and attractions of a country. Venturing to a second city will allow you to escape the overcrowded tourist areas all the while providing you with a more immersive look at local life. Instead of checking out Berlin, Canggu, or Phuket – consider Hamberg, Amed, or Ko Chang. 

Wandering the road less traveled and avoiding mega hotspots allows ecosystems to regenerate and will give you a few extra benefits, some that may even be good for your wallet. In general, you can expect your money to go further in lesser sought-after destinations as heavily touristed areas usually charge a premium for food, lodging and even that coffee you get every morning. In addition to many other benefits, going to second cities helps contribute to the local community and economy that otherwise mainly caters to locals. 

4. Choose the right season to travel

When you travel matters and has an impact on the way you experience a destination. Getting your timing right can mean many things like catching that local festival, experiencing the Northern lights or wildlife migration, or avoiding the rainy season in a tropical destination. While all these factors will contribute to and influence your overall decisions, avoiding destinations during peak season will help you be a more sustainable traveler. Have you always dreamed of visiting the canals of Venice or the sparkle of the Eiffel Tower in the evening? We’re not recommending that you throw those aspirations out the window, just that you’re more thoughtful when choosing when to visit. Traveling to those usually packed destinations during shoulder seasons can help minimize your impact on an otherwise overtouristed destination. A shoulder season is the period between high season and off season. Some destinations may be entirely closed during off-season, while others may experience crowds year round. There are some significant benefits to venturing to a destination during a shoulder season for example lower prices, better accommodation options and less crowds. This type of travel is also more considerate to local populations, giving the over-touristed destination a much needed break and spreading out income generation throughout the year. 

5. Do your homework

But really, we mean it. Travelers have the responsibility of making themselves aware of social and environmental challenges destinations may be facing before embarking on their trip. Understanding some of the key issues helps you be more mindful of the way you interact while visiting. This doesn’t mean you need to spend hours researching before you go, but rather that you inform yourself of anything you should be aware of  in order to “do no harm” in-country. For example, tourism often puts additional pressure on natural resources through over-consumption, and this can be especially harmful in places where resources are already scarce. In developing countries where locals may live without the everyday amenities we are accustomed to back home, this can be especially harmful. 

Water scarcity is one such example. Swimming pools, golf courses, perfectly kept gardens and a shower in the morning, in the afternoon after a few hours spent by the sea, and a quick rinse before going to bed – you get the point. While there’s nothing necessarily wrong with these activities (and personal hygiene routines), it ultimately depends on where you are staying. In arid environments, dryer regions, or destinations with less infrastructure in place, engaging in the overconsumption of scarce resources ultimately leaves residents high and dry. The same goes for energy usage. In places with frequent power cuts, you as a traveler have the responsibility to lessen your footprint. Whether it be resource scarcity with water, power, and land, or the pollution created by solid waste, and sewage, the golden rule is to act more in line with locals. It’s a privilege we are able to jetset around the globe! 

The same is true for social challenges. A big part of travel is learning how to be more sensitive to other people’s cultures. But know that these norms may not be the same as back home. Showing respect to elders, understanding how you should dress when visiting sacred places, and avoiding public displays of affection are some minor examples. But being a well prepared traveler requires you to also have a basic understanding of a destination’s political climate, laws and regulations and religious practices. Each and every destination is unique and comes with it’s own nuances and ways of life – that’s what makes travel so special, right? As you move through the world, embrace differences with an open mind, rethink the stereotypes and biases you may have had before your arrival and always respect social norms even if you don’t agree with them. 

6. Actively participate and reflect during your travels 

This one may seem obvious, but you’d be surprised with the number of travelers that bop from one destination to the next with few interactions with local people and places. In today’s globalized world, it’s easy to find the creature comforts of life back home – but is that what travel is really about? Get out of your comfort zone, venture off the main tourist streets, and push yourself to immerse in local experiences. The benefits of active engagement while you travel are two-fold. As a traveler, you’ll receive a multitude of benefits that span far beyond the end of your trip. You’ll have the ability to create more personal connections with the places you visit, which translates into a deeper reflection of the overall experience. Reminisce on your last trip, did you have a meaningful conversation with a local? Did you gain insight into daily life or see firsthand how the souvenirs you eagerly purchased for friends back home were made? Making intentional time for reflection during your travels may provide you with opportunities to gain that valuable insight and reconsider the preconceived narratives you may have had before embarking on your trip. You’ll also gain a deeper appreciation of the destination by having more participatory experiences, and locals will be greater for your eagerness to learn!

Be a more mindful traveler and lessen your environmental and social impact

You can do many things as a traveler to be more mindful when you go abroad. From packing a reusable water bottle, to staying local, the options to lessen your impact on the environment and the communities you visit are endless. As we explore the world, it’s our responsibility to lessen the burden we leave!

To be the first to hear about our future tips on being a more sustainable traveler, follow Solimar’s blog for future updates!

Tunisia, destination that uses situation analysis

What is A Situation Analysis?

Tourists at destination after successful tourism strategy
A successful tourism destination requires situation analysis.

Traveling to a destination can feel like an individual journey.  But, did you know that most tourism destinations develop thoughtful strategies to ensure their destinations attract visitors in intentional and measured ways? A tourism strategy is designed to highlight a destination’s best aspects, such as food and history, while also offering solutions to tourism challenges that a destination might face, such as limited infrastructure. A successful tourism strategy is a first step to making a country safe, educational, and enjoyable for travelers. Essential to every tourism strategy is a situation analysis that details the supply and demand of tourism to the destination along with the opportunities and challenges that a destination faces using techniques such as stakeholder interviews, online data analysis, and on-the-ground assessments. 

Why is a Situation Analysis Important?

The tourism industry is a critical source of  jobs and economic growth, as well as a decisive factor in a nation’s sustainable development. While a tourism strategy is necessary to help develop tourism, a cookie-cutter approach will not be effective at addressing each destination’s unique circumstances.  Thus, individualized situation analyses are critical for creating an effective tourism strategy. In this blog, we will examine some guidelines for performing an impactful situation analysis, as well as the use of situation analysis in one growing destination, Tunisia. 

Situation Analysis, as Explained by the World Bank

Analyzing data for situation analysis
Data analysis is a crucial aspect of conducting a situation analysis.

How do tourism practitioners go about conducting a situation analysis of a destination? Solimar International, for example, follows the strategy guidelines outlined by the World Bank, a global partnership dedicated to using sustainable solutions to combat poverty. Per the World Bank’s method, there are four essential steps to conducting a successful situation analysis.

  1. Project planning
  2. Desk-based  research 
  3. An in-country evaluation
  4. An analysis of their data to compile a report detailing both their research and conclusions

Each step requires complex research, discussion, and analysis. Within these guidelines, the World Bank also offers detailed suggestions on how to complete each step:  A situation analysis team must interview a range of stakeholders within a country’s tourism industry, everyone from artisans selling goods to travel booking agents. Desk research entails compiling and studying all documents relevant to the destination’s tourism, and the statistical analysis of comparing the performance of the country to similar countries.  This data must then be analyzed to identify the opportunities, challenges, and solutions surrounding the destination. Finally, the World Bank advises the team to use all their data, research, and analysis to create the final tourism strategy document. 

What Should be Included in the Final Report?

Because the main objective of a situation analysis is to identify both the biggest opportunities and constraints associated with a given destination, the report therefore must outline the destination’s offerings. These can include anything from thriving wineries to well-preserved cultural sites. However, the report must also acknowledge the challenges that were pinpointed by the analysis. Issues such as poor infrastructure or lack of safety can be major hindrances to tourism. In addition, a proper analysis should identify potential solutions to the constraints, and these should be included in the report as well. It is also crucial for the report to list key stakeholders in the local tourism industry, in addition to potential partners that may help to implement the plan. This detail ensures that the plan includes everyone who has a vested interest in helping the strategy succeed. 

Practical Application: How A Situation Analysis was Used in Creating Tunisia’s Tourism Strategy

View of Tunisia, destination using situation analysis
Tunisia is a beautiful destination for tourists to enjoy

Tunisia is a wonderful destination, with numerous activities for tourists to enjoy. It is rife with opportunities for successful tourism, from a Mediterranean coastline to historical sites. However, the destination is not yet on par with nearby destinations such as Morocco and Egypt. Tunisia receives approximately a million tourists per year, and the country hopes to grow its tourism sector. To achieve this, Solimar is currently working on the USAID Visit Tunisia program Tunisia’s tourism visibility. One of the program’s initial goals was to develop a national tourism strategy, which included a comprehensive situation analysis. 

To complete the analysis, Solimar interviewed major stakeholders in Tunisia, including those in the public and private sectors. It is critical to converse with stakeholders in order to understand the expectations for the plan’s results and to provide further insight into the destination’s current tourism situation. Extensive desk research was conducted this included comparing Tunisia’s data to that of competing countries, and reading previous strategies and relevant documents for Tunisia. Solimar also reviewed all available tourism sector data from Tunisia. Through this data, Solimar was able to better understand both the problems and advantage tourism faced in Tunisia. Finally, Solimar analyzed the statistics from Tunisia’s tourism sector. Using this data and analysis, Solimar was able to form a solid foundation of the country’s current tourism industry to inform the development of recommendations for the National Tourism Strategy. 

Interested in learning more about strategic planning for tourism? Be sure to like Solimar on Facebook to stay updated on our latest projects! 

 

“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

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