The proof is in the numbers:
200+
Implemented Programs
90+
Countries Supported
3000+
Assisted Businesses
$35M
Managed Funding
Why tourism?
Tourism is one of the world’s largest industries. It drives jobs, small business growth, and investment across entire destinations.
Tourism sits at the center of local economies, culture, and natural systems. Solimar helps destinations use it to deliver positive outcomes for residents first. We work with local leaders and stakeholders to grow visitor economies while protecting the natural and cultural resources that make a place worth visiting. Our work focuses on practical governance, inclusive planning, and measurable actions so tourism strengthens communities, safeguards resources, and stays resilient over time.
Case Studies
For more than two decades, Solimar has helped lead some of the world’s leading conservation and development organizations to use sustainable tourism to advance their missions.
What We Do
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Strategic Planning
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Destination Development
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Hospitality Development
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Destination Marketing
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Destination Stewardship
Strategic Planning
Identifying a common vision and determining how to best get there.
Strategic planning is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal. Solimar can help you and your key stakeholders develop an integrated strategic plan that builds clarity and consensus for future success.
Destination Development
We help bring together tourism stakeholders to work collaboratively, achieving goals that no single entity could accomplish alone.
This is achieved through empowering destinations to identify and build upon their unique tourism assets, engage local stakeholders, and attract sustainable investment.
Hospitality Development
Provide tailored support to help tourism businesses build capacity, reach new markets, and secure sustainable growth.
Our Hospitality Development services support the growth and sustainability of accommodations providers and tourism businesses through tailored, hands-on programs. Our team members bring firsthand experience as small tourism enterprise owners, allowing us to design practical, customized programs that address the real needs of businesses aiming to grow in competitive tourism markets.
Destination Marketing
Use strategic branding, digital outreach, and industry partnerships to elevate destinations, connect with target audiences, and drive sustainable visitor growth.
With over 20 years of experience in tourism marketing, Solimar specializes in promoting “Undiscovered Destinations,” using the distinctive charm and qualities of a place to attract visitors. By blending digital marketing, engaging storytelling, and targeted advertising with partnerships across travel trade and tourism media, we help destinations expand their reach and create demand.
Destination Stewardship
Foster a collaborative approach to managing tourism in a way that respects and protects a place’s natural resources, cultural identity, and community well-being.
With over two decades of experience in sustainable tourism, Solimar provides expert guidance to help destinations translate stewardship principles into action. Our team works alongside local leaders, tourism stakeholders, and community members to develop customized plans and frameworks that respond to each destination’s unique context and resources.
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Global Reach
Across 200 projects in more than 90 countries, Solimar has partnered with governments, communities, and mission-driven organizations to advance sustainable tourism, strengthen local economies, and protect cultural and natural heritage.
Project Portfolio
Explore our portfolio of past and current projects that showcase how tourism can be utilized as a powerful force for good.
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“Travel is fatal to prejudice, bigotry and narrow‑mindedness“
Mark Twain | American Writer
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“Travel shows that all people cry, laugh, eat and die; by demonstrating this shared humanity, travel introduces the idea that if we try to understand each other, we might become friends“
Maya Angelou | American Poet
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“We initially travel to lose ourselves and then to find ourselves. Travel opens our hearts and eyes and teaches us more than newspapers ever will.“
Pico Iyer | British Novelist
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“Move. as far as you can, as much as you can. Across the ocean, or simply across the river. The extent to which you can walk in somebody else’s shoes–or at least eat their food–it’s a plus for everybody. Open your mind. Get up off the couch. Move.“
Anthony Bourdain | American Chef
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“One’s destination is never a place but rather a new way of looking at things“
Henry Miller | American Novelist
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“There is no future for travel and tourism if you’re not welcomed and embraced by the local community.“
Talib Rifai | Jordanian Businessman
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“Tourism does not go to a city that has lost its soul.“
Arthur Frommer | American Writer