Solimar’s Visitor Experience Marketplace turns the destination’s signature stories—guided by passionate locals—into instantly bookable adventures that delight visitors and earn revenue for your destination organization.
The Challenge
Destinations often focus on inspiring travelers with images of epic landscapes, secret fishing holes, and hometown heritage walks—yet when visitors arrive, those very experiences are often difficult to book. Rural and under-resourced destination organizations in particular lack the reservation systems, trained operators, or basic gear to turn brand promises into reality. The result is disappointed guests, lost revenue, and missed chances for locals to earn income by sharing their passions.
Our Visitor Experience Marketplace bridges that gap by transforming each iconic, brand-defining activity into a bookable adventure delivered by local talent and monetized through your DMO.
Our Solution
Solimar’s Visitor Experience Marketplace transforms a destination’s standout stories—led by enthusiastic local experts—into instantly bookable experiences that both enchant travelers and generate revenue for your DMO.
Experience Audit and Brand Alignment
We inventory current tours and activities, score them against your brand pillars, and shortlist the signature adventures every marketing campaign promises visitors.
Supplier Mapping and Gap Analysis
Using GIS and industry benchmarks, we pinpoint where bookable operators exist, where they’re missing, and what capacity each needs to meet real demand.
Local Talent Recruitment Program
We run outreach sessions that inspire residents—youth, artisans, retirees—to turn their passions into market-ready experiences and share their stories with guests.
Business Incubation Support
New hosts receive step-by-step coaching on licensing, insurance, gear sourcing, and customer service, turning raw enthusiasm into professionally run micro-enterprises.
White-Label Booking Platform
Integrate a commission-based, Payment Card Industry (PCI) compliant booking engine on your website, visitor center kiosks, and QR codes—ready to take reservations 24/7.
Pricing and Comission Framework
Design competitive rates, margin targets, and flexible cancellation policies that satisfy visitors while generating sustainable revenue for both operators and the DMO.
Quality and Safety Standards Training
Hosts complete practical workshops covering risk management, accessibility, and guest feedback loops, ensuring every experience meets global best-practice benchmarks.
Marketing Integration and Promotion
New experiences are packaged with photos, copy, and SEO tags, then slotted into your campaigns and visitor itineraries for seamless “see it → book it” conversion.
Revenue Reporting and Optimization
Monthly dashboards track bookings, guest ratings, and commissions; our team recommends tweaks—bundles, dynamic pricing, new niches—to keep performance climbing.
How Our Solutions Works
Joint Venture Opportunity. Xplore Social Enterprise
Some destinations need an experience marketplace and packaged itineraries, but the DMO is not structured to build, sell, and service bookings directly. In those cases, Solimar brings Xplore International, a social enterprise destination management company model created in Antigua, Guatemala. It combines proven approaches from two established visitor economy operators, Trek Guatemala and Xplore Antigua, into a turnkey partner for experience development and sales. Xplore <Your Destination> is set up through a franchise agreement with Xplore International, either with your DMO or with a local private sector partner or entrepreneur. The model brings the knowhow, technology, and back office support to design new experiences, build multi-day packages, and promote and sell them to visitors while contracting and coordinating local suppliers.
Ready to Take the
Next Step?
We are here to help you unlock the full potential of your destination. Whether you’re looking to develop a strategic tourism plan, foster sustainable growth, or engage local stakeholders, our team brings the expertise and dedication to guide you every step of the way. Contact us today to learn how our customized services can support your destination’s goals and create lasting positive impact. Let’s work together to build a thriving, sustainable future for your community.
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+1 – 202-518-6192
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