Destination Stewardship Dashboard

Solimar partners with destinations to measure what matters — applying UN Tourism’s global sustainability framework to build a public dashboard that shows how tourism performs for your economy, your communities, and your environment.

The Challenge

For decades, tourism success has been measured almost entirely through economic indicators — visitor volume, spending, occupancy, and tax revenue. Those numbers still matter, but residents, boards, and funders increasingly ask a bigger question: is tourism actually good for this place?

The data to answer that question usually exists, but it sits in silos — scattered across state agencies, park services, airports, universities, and research vendors. Most destination teams have no inventory of what is already being collected, and no map of the public data sources they could draw on.

Without a shared measurement system, destinations cannot demonstrate balanced performance, defend stewardship investments, or respond credibly when communities push back on tourism growth.

Our Solution

UN Tourism Framework Alignment

We anchor your measurement system in UN Tourism’s Statistical Framework for Measuring the Sustainability of Tourism (SF-MST) — the global consensus on how to measure tourism’s economic, environmental, and social performance.

Data Inventory and Audit

We work with your team and partners to catalog the data your destination already collects across agencies, research vendors, and industry organizations — so you start with what you have instead of commissioning costly new research.

Public Data Source Identification

We identify publicly available datasets — from parks and labor statistics to airports and transportation agencies — that fill measurement gaps without new collection costs.

Indicator Selection and Localization

We facilitate the selection of indicators that reflect your destination’s priorities, moving beyond economic data to cover visitor experience, community well-being, the environment, and stewardship leadership.

Dashboard Build and Launch

We design and build an interactive, publicly accessible dashboard that brings every indicator together in one transparent view, with each data source clearly cited.

INSTO Observatory Membership

For destinations seeking global alignment and networking, we guide your application to UN Tourism’s International Network of Sustainable Tourism Observatories (INSTO).

What to Expect

The Destination Stewardship Dashboard gives your destination a credible, public answer to the question “how is tourism really performing?” You’ll gain a measurement system grounded in UN Tourism’s global framework, built from data you already have access to, and presented in a transparent dashboard your board, funders, residents, and partners can explore. The result is reporting that covers the full picture — economy, visitor experience, community, environment, and leadership — and grows stronger with every annual update.

Bottom Line:

You can move from intention to impact—with a system that makes progress visible and accountable.

Benefit	What It Means for Your Destination
The Full Picture	You report on community, environment, and visitor experience alongside economic impact — the dimensions residents and boards actually ask about.
Global Credibility	Your measurement approach aligns with UN Tourism’s SF-MST, so your results stand up to international scrutiny.
Start With What You Have	You build from existing and publicly available data — no waiting for a perfect dataset or funding an expensive new research program.
Transparent Public Reporting	Decision-makers, funders, and residents all see the same evidence in one accessible dashboard, updated annually.
Global Networking	You can pursue membership in UN Tourism’s INSTO network, joining destinations worldwide committed to evidence-based stewardship.

How Our Solutions Works

Align on the Framework

We ground your team and stakeholders in the SF-MST’s economic, environmental, and social dimensions and define the questions your destination needs to answer.

Inventory Your Data

We audit what you and your partners already collect and map the publicly available sources that can fill the gaps.

Select Your Indicators

We facilitate the selection of indicators localized to your destination’s priorities — beyond economics to community, environment, and stewardship leadership.

Build and Launch the Dashboard

We design, build, and launch a public, interactive dashboard that presents every indicator with its source and context.

Report, Update, and Grow

We support annual data updates and indicator reviews, and — when you’re ready — your application to UN Tourism’s INSTO observatory network.

Proven in Colorado – A Statewide Destination Stewardship Dashboard

Solimar partnered with the Colorado Tourism Office to research, design, and build the Colorado Destination Stewardship Dashboard, a publicly accessible tool that tracks dozens of indicators across four categories: Economic Benefits & Employment, Visitor Experience & Community, Environment & Sustainability, and Destination Stewardship Leadership. Anchored in UN Tourism’s SF-MST and cross-checked against the GSTC Destination Criteria, the dashboard draws on data from more than a dozen partners — visitor research firms, state agencies, park services, and Denver International Airport — using data already being collected rather than costly new studies. Colorado is among the first US states to publicly measure not just tourism’s results, but its stewardship readiness. Explore it at ctostewardship.com

Ready to Take the
Next Step?

We are here to help you unlock the full potential of your destination. Whether you’re looking to develop a strategic tourism plan, foster sustainable growth, or engage local stakeholders, our team brings the expertise and dedication to guide you every step of the way. Contact us today to learn how our customized services can support your destination’s goals and create lasting positive impact. Let’s work together to build a thriving, sustainable future for your community.

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+1 – 202-518-6192
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