Planning With Purpose

Solimar leads tourism planning processes designed around the outcomes you need. The result is a practical, actionable strategy—supported by the alignment, momentum, and shared ownership required to bring it to life.

The Challenge

Many tourism plans stall because the process targets the wrong outcome.The plan becomes a document—not a decision. Stakeholders feel consulted rather than aligned. Leaders struggle to defend tradeoffs in public. Implementation begins late, with no clear owners, no sequencing, and no early wins.

The result is predictable. A plan sits on a shelf while the original problem gets worse. You also miss a critical opportunity to use the planning process to build community support for tourism, advocate for sustained funding, and strengthen partnerships with the institutions you rely on to deliver results.

Our Solution

Defining Success

We clarify why you need the plan now and define success beyond the document—so the process delivers the outcomes you want.

Stakeholder Engagement

We map stakeholders, their interests, and their capacity—and tailor engagement so the right people participate in the right ways.

Planning Steering Committee

We form a committee of key institutions in the visitor economy to build shared ownership and strengthens implementation support.

Desk Review

We review existing plans, data, and online positioning to create a shared fact base and alignment with current priorities

Interviews for Depth

We conduct targeted interviews with priority stakeholders to surface real constraints and strengthen support for tourism.

Surveys for Broad Input

We use surveys to capture issues and aspirations at scale, giving more people a clear and accessible way to be heard.

Focus Groups Solutions

We convene topic-based groups like heritage, outdoor, or workforce to identify gaps and generate practical solutions.

Workshops to Align

We run workshops to make choices on priorities and tradeoffs while building buy-in for funding and implementation.

Shared Vision and Roadmap

We align partners around a shared vision and deliver a clear roadmap with initiatives, owners, timelines, and governance.

What to Expect

A tourism plan should do more than produce a document. The process itself should build the support, alignment, and institutional commitment required for implementation.

Bottom Line:

Planning with Purpose delivers a plan that drives decisions, builds support, strengthens partnerships, and improves your ability to secure funding and implement.

Benefit	What It Means for Your Destination
Clear Decision Agenda	You align leaders and stakeholders on what the plan must solve, what success looks like, and what choices need to be made.
Stronger Community Support	Residents see the purpose and benefits of a tourism plan for the destination. You reduce backlash and earn trust before implementation begins.
Funding Strategy	Gain a practical roadmap designed to support budget decisions, balance competing priorities, and secure long-term tourism funding.
Institutional Partnership Alignment	Key institutions move from coordination to commitment. You build shared ownership that carries through to delivery.
Faster Implementation	You assign owners, sequence initiatives, and define early wins. Work starts immediately instead of stalling after approval.

How Our Solutions Works

Define Success

A focused kickoff session aligns leaders on why the plan is needed now, what success looks like beyond the document, and the decisions the process should support.

Map and Engage Stakeholders

We identify key tourism stakeholders, clarify interests and concerns, and build an engagement plan that respects time while making participation meaningful.

Build Alignment Through Working Sessions

Steering committee meetings, interviews, surveys, and topic-focused groups surface issues, test ideas, and strengthen institutional partnerships.

Co-Create Strategy and Commitments

Facilitated workshops convert input into choices on priorities, tradeoffs, and stewardship guardrails, plus shared commitments partners can support.

Deliver a Roadmap Built for Action

We produce a practical plan with initiatives, owners, action plans, and early wins, plus a communications package to build support and defend funding.

Success Story:
Colorado Destination Stewardship Strategic Plan

After COVID, Colorado experienced a surge in visitation as remote work gave people more freedom to live, work, and travel without traditional constraints. Many were drawn to the state’s wide-open spaces, while others treated mountain towns as convenient extensions of the Denver metro area. The impacts were immediate. Residents raised concerns, ballot measures began redirecting tourism tax revenues toward other community priorities, and conservation groups and land managers questioned whether the tourism industry was focused on anything beyond revenue growth.

In response, Solimar led the Colorado Destination Stewardship Strategic Plan with a purpose that went far beyond producing a report. The planning process engaged more than 1,000 people statewide, surfacing shared values and building meaningful consensus around protecting Colorado’s natural and cultural assets. Following the plan’s launch, the tourism sector strengthened its collaboration with the organizations responsible for stewarding the very places and experiences that sustain the visitor economy.

Learn more

Ready to Take the
Next Step?

We are here to help you unlock the full potential of your destination. Whether you’re looking to develop a strategic tourism plan, foster sustainable growth, or engage local stakeholders, our team brings the expertise and dedication to guide you every step of the way. Contact us today to learn how our customized services can support your destination’s goals and create lasting positive impact. Let’s work together to build a thriving, sustainable future for your community.

Call Us Today
+1 – 202-518-6192
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