GoGood - Destination Stewardship Network

Solimar collaborates with GoGood to help destinations build a stewardship coalition and launch a trusted, community-powered travel guide that improves visitor behavior and strengthens local impact.

The Challenge

Tourism depends on well-managed natural and cultural assets, yet many destinations lack a simple way to align businesses, residents, nonprofits, and government around shared stewardship goals.

Promotion often rewards volume over outcomes. Local businesses struggle to compete with large national brands and corporate operators. Communities worry about crowding, pollution, asset degradation, and economic leakage when profits leave the destination.

Destinations need a credible way to guide visitors toward authentic local experiences, improve sustainability performance, and ensure tourism value is reinvested back into the community.

Our Solution

Destination Stewardship Coalition

We convene stakeholders across the tourism supply chain to form a coalition that guides stewardship priorities and oversees the platform.

Community Visioning

A kickoff workshop brings tourism stakeholders together for stewardship and marketing conversations that build alignment and shared ownership.

Curation Council

A small local council recruits members, onboards partners, and supports content curation.

Community Curated Mapguide

A beautiful, trusted guide highlights authentic, locally owned places and experiences vetted through a simple and transparent process with clear guidelines for sustainability and local impact.

Mobile App and Website Widget

The guide lives in the GoGood iOS and Android app and also appears as an embeddable map widget on partner websites.

Sustainability Self Assessment and Scorecards

Businesses complete a self-assessment based on Green Destinations Good Travel Scan. Each receives a sustainability scorecard with practical recommendations.

Visitor Rewards for Positive Impact

Visitors and locals earn rewards for supporting local businesses, volunteering, donating, verifying practices, and leaving useful reviews and recommendations.

Partner Marketing Toolkit

Coalition members and local partners receive marketing assets and a cooperative promotion plan to drive adoption.

Self Sustaining Funding Model

Seed funding launches the program, and after year one, revenue from sponsorships, memberships, and sales commissions sustains the platform while generating surplus funds for coalition-selected stewardship and marketing priorities.

What to Expect

GoGood turns stewardship into something people want to join and promote. Here is what happens when you deploy the Go Good Destination Stewardship Network:

Bottom Line:

GoGood blends marketing and stewardship into one community platform that guides visitors, strengthens local businesses, and funds destination priorities over time.

Benefit	What It Means for Your Destination
Trusted Local Guidance	Visitors follow clear guidance on where, when, and how to visit with less impact and better experiences.
Stronger Stewardship Collaboration	The coalition creates a standing forum for cross-sector coordination that rarely exists otherwise.
Business Sustainability Upgrades	Scorecards and recommendations give businesses a practical starting point for sustainability improvement and credibility.
Local Ownership and Local Impact	Curation prioritizes authenticity, local ownership, and reinvestment in community well-being.
Ongoing Funding for Stewardship	The model generates recurring revenue and funds that the coalition allocates to support destination stewardship through a transparent process.

How Our Solutions Works

Convene the Coalition

We bring together tourism, government, nonprofits, education, and business leaders to form the Destination Stewardship Coalition and confirm roles and priorities.

Curate What Matters

A local Curation Council leads a simple, transparent process to select and profile authentic local assets and experiences.

Verify and Improve

Businesses complete the Sustainability self-assessment and receive scorecards and improvement recommendations. Qualifying members publish their profiles in the guide.

Launch and Guide

GoGood deploys the mobile app and website map widget, then partners promote the guide through cooperative marketing and public relations.

Sustain and Reinvest

The program grows through memberships, sponsorships, and commissions. The coalition directs surplus funds into agreed stewardship and marketing actions.

Success Story – Modeled after the National Geographic Geotourism Program

The GoGood Destination Stewardship Network builds on a strong track record of using maps and storytelling to advance stewardship. Solimar’s partnership with Frank Biasi began during his time at National Geographic, where we collaborated to develop and deliver the Geotourism program in more than 25 destinations worldwide. That experience demonstrated a simple truth: a well-curated map paired with a compelling story can align local stakeholders, influence visitor choices, and elevate the places that reflect a destination’s values. GoGood builds on those lessons and strengthens the model by introducing clearer governance through a local coalition and curation council, more rigorous sustainability validation through business self-assessments and scorecards, and a more durable funding pathway to sustain the work over time. We are proud to continue harnessing the power of maps and storytelling to unite destination stakeholders and inspire visitors to support sustainable travel and stewardship.

Ready to Take the
Next Step?

We are here to help you unlock the full potential of your destination. Whether you’re looking to develop a strategic tourism plan, foster sustainable growth, or engage local stakeholders, our team brings the expertise and dedication to guide you every step of the way. Contact us today to learn how our customized services can support your destination’s goals and create lasting positive impact. Let’s work together to build a thriving, sustainable future for your community.

Call Us Today
+1 – 202-518-6192
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