Solimar’s Destination Marketing services use strategic branding, digital outreach, and industry partnerships to elevate destinations, connect with target audiences, and drive sustainable visitor growth.
With over 20 years of experience in tourism marketing, Solimar specializes in promoting “Undiscovered Destinations,” using the distinctive charm and qualities of a place to attract visitors. By blending digital marketing, engaging storytelling, and targeted advertising with partnerships across travel trade and tourism media, we help destinations expand their reach and create demand. Our cooperative marketing programs encourage private sector co-investment with Destination Management and Marketing Organizations (DMOs) to amplify results and deliver measurable impact, creating lasting value for both the local economy and the community.
Solimar’s Destination Marketing Services Include:
Branding
Creating inspiring and targeted brand identities that speak to specific market segments and align with the destination’s unique qualities and goals.
Website Development
Designing engaging, user-friendly websites that showcase a destination’s offerings and implement strategies for visibility and searchability.
Social Media Marketing
Crafting data-driven social media campaigns that build brand identity, reach new audiences, and provide insights for strategic communication.
Digital Advertising
Utilizing mobile data to create targeted audiences and deliver specific, high-impact ads that raise awareness and drive visitation, with measurable results.
Travel Trade Marketing
Building and strengthening partnerships with tour operators and travel agents to reach a broader audience, leveraging their networks to boost visitor arrivals.
Media & Public Relations
Managing the destination’s public image through professional PR efforts, ensuring the destination remains a top choice for travelers while handling media relationships and crisis management.
Integrated Marketing Program
Aligning messaging across channels through a tailored strategy, ensuring consistent communication that emphasizes the destination’s strategic advantages and goals.
Drive Destination Success through Solimar’s Solution
Empower your community with purpose-built tools that deliver insights, enhance experiences, and support long-term resilience.
Marketing Sustainability
Helping destinations and tourism businesses turn sustainability into a credible market advantage by aligning with the GSTC, strengthening practices, and translating your commitments into differentiated storytelling that attracts value-driven travelers and builds trust.
Marketing AI Assist
Giving lean destination teams a custom-trained AI marketing coworker that streamlines strategy, content creation, and reporting so you multiply capacity, protect brand consistency, and act faster without adding headcount.
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“Travel is fatal to prejudice, bigotry and narrow‑mindedness“
Mark Twain | American Writer
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“Travel shows that all people cry, laugh, eat and die; by demonstrating this shared humanity, travel introduces the idea that if we try to understand each other, we might become friends“
Maya Angelou | American Poet
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“We initially travel to lose ourselves and then to find ourselves. Travel opens our hearts and eyes and teaches us more than newspapers ever will.“
Pico Iyer | British Novelist
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“Move. as far as you can, as much as you can. Across the ocean, or simply across the river. The extent to which you can walk in somebody else’s shoes–or at least eat their food–it’s a plus for everybody. Open your mind. Get up off the couch. Move.“
Anthony Bourdain | American Chef
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“One’s destination is never a place but rather a new way of looking at things“
Henry Miller | American Novelist
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“There is no future for travel and tourism if you’re not welcomed and embraced by the local community.“
Talib Rifai | Jordanian Businessman
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“Tourism does not go to a city that has lost its soul.“
Arthur Frommer | American Writer
Ready to Take the
Next Step?
Whether you’re looking to hire Solimar for a project or explore opportunities to join our team, we’d love to hear from you. Our work brings together passionate professionals, partners, interns, and country representatives committed to advancing sustainable tourism and creating positive impact in destinations around the world. Contact us today to learn more about our services, share your goals, or express your interest in contributing to Solimar’s global mission. Let’s explore how we can work together to build more sustainable, inclusive, and resilient destinations.
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+1 – 202-518-6192
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