Marketing AI Assist

Solimar’s Marketing AI Assist gives lean destination teams a custom-trained AI marketing “coworker” that streamlines strategy, content creation, and reporting, so you can do more for your region with the resources you already have.

The Challenge

Under-staffed DMOs are expected to be strategists, content studios, data analysts, and grant writers, all at once. With inboxes overflowing and reporting deadlines approaching, the lone Executive Director often pivots from crafting a brand narrative to designing an Instagram reel, then scrambles to pull website metrics before the meeting. Important work including long-range planning, stakeholder outreach, and creative experimentation keeps slipping to “someday,” while marketing output plateaus and insights stay buried in spreadsheets. To stay competitive, lean destination teams need a way to multiply their capacity without adding headcount or sacrificing brand quality.

Our Marketing AI Assist places a custom-trained AI marketing coworker at your side, automating time-sink tasks and surfacing strategic insights so you can focus on leading your destination’s growth.

Our Solution

Solimar stands up a fully configured Claude workspace for your staff, complete with governance policy, a searchable knowledge base, six bespoke marketing agent coworkers, and a visitor concierge chatbot so your lean DMO can harness AI confidently and immediately across every core function.

AI Workspace + Governance

Secure ChatGPT team workspace with single sign-on (SSO) and permissions, plus board-ready AI governance policy ensuring responsible use, privacy compliance, and oversight.

Knowledge Library

A centralized, tagged knowledge library stores brand documents, partner assets, and past reports—so every GPT can instantly retrieve accurate references instead of searching through scattered folders.

Visitor Concierge Chatbot

Provides 24/7 conversational answers to traveler questions, drawing from local FAQs, partner offers, and real-time data support trip planning while reducing phone calls and emails.

Brand Strategist Agent

Synthesizes destination research and brand heritage to craft positioning statements, tone guidelines, and archetype insights, ensuring every message resonates with target travelers and stakeholders.

Content Planner Agent

Analyzes events, SEO keywords, and audience personas, then outputs a 12-month multichannel calendar complete with weekly themes, content briefs, and suggested publish cadence.

Grant Proposal Assistant Agent

Transforms boilerplate and past applications into polished marketing grant narratives, budgets, and workplans, accelerating submissions and boosting win rates for tourism funding opportunities.

Creative Studio Agent

Produces copy, hooks, and storyboard scripts for social posts, reels, and newsletters, then pairs them with on-brand Canva templates for rapid visual production.

Stakeholder Comms Agent

Drafts board memos, press releases, and partner updates in your approved tone, automatically inserting metrics and milestones, so stakeholder communications stay timely and consistent.

Data Analyst Agent

Interprets data and surfaces insights, while generating monthly slide decks explaining performance drivers in plain language that boards and partners quickly understand.

What to Expect

Add a custom-trained AI marketing coworker to your team and you gain more than efficiency—you create the strategic bandwidth needed to grow your destination. Here’s what happens when a lean team is powered by Solimar’s DMO AI Assist:

Bottom Line:

by turning AI into an integrated marketing team member, Marketing AI Assist multiplies your capacity, sharpens decisions, and lets you deliver big-city results on a small-town budget.

Benefit	What It Means for Your Destination
Time Savings, Reinvested	Routine drafting, design, and reporting shrink from hours to minutes, freeing the Executive Director to focus on partnerships, product development, and long-range planning.
Always-On Brand Consistency	Every email, post, and proposal passes through agents trained on your style guide, so messaging stays unified even when multiple staff or volunteers hit “publish.”
Data-Driven Agility	Dashboards auto-interpret metrics and flag anomalies, letting you pivot campaigns or budgets swiftly—before the next board meeting, not after the season ends.
Grant and Funding Edge	AI assembles polished, metrics-rich proposals faster, boosting submission volume and win rates without outsourcing costly grant writers.
Stakeholder Confidence	Board members and partners receive timely, insight-packed updates, strengthening trust and smoothing approvals for new initiatives.
Cost-Effective Innovation	You gain the creative horsepower of a full agency, strategy, analytics, design at a fraction of the salary or contractor cost.

How Our Solutions Works

Strategize and Scope

Solimar leads a half-day workshop with your team to confirm objectives, gather brand assets, map data sources, and set measurable KPIs for AI success.

Build the AI Foundation

We create your secure Claude workspace, configure single sign-on (SSO) and permissions, draft a board-ready AI-governance policy, and ingest all relevant documents into a tagged knowledge library.

Design Custom Agents

With our AI Agent Design Creator, Solimar prototypes, trains, and user-tests dedicated AI agent coworkers, each aligned with your destination’s unique voice and data.

Produce Core Deliverables Together

Across two agile sprints, we co-create your brand guidelines, 12-month content calendar, live marketing dashboard, and a 30-day bank of social posts, showing staff exactly how to leverage the new AI assistants.

Train and Support Your Team

We conduct two live training sessions, and create a standard operating procedure(SOP) playbook, set up an “AI Desk” Slack channel to offer real time support, plus one tune-up call to fine-tune prompts and expand capabilities.

Success Story:
Koshi Province, Nepal

Koshi Province holds world-class tourism assets, yet it captures a limited share of Nepal’s tourism value beyond the Everest base camp and climbing economy. Solimar is supporting Koshi Province through the Trail-Based Tourism Development Project, a joint initiative of the Government of Nepal, Koshi Province, local governments, and the Government of Switzerland through the Swiss Agency for Development and Cooperation. Under TTDP, Solimar is working with the Koshi Province Ministry of Tourism, Forests and Environment to build the province’s first unified branding and marketing strategy. Because the ministry has limited capacity to run a full destination marketing and management organization, Solimar is also developing the AI Marketing Assist solution. This approach uses AI to operationalize the strategy through a consistent weekly content and distribution cadence, partner-ready toolkits, and structured workflows that reduce staff burden while building internal capability.

Ready to Take the
Next Step?

We are here to help you unlock the full potential of your destination. Whether you’re looking to develop a strategic tourism plan, foster sustainable growth, or engage local stakeholders, our team brings the expertise and dedication to guide you every step of the way. Contact us today to learn how our customized services can support your destination’s goals and create lasting positive impact. Let’s work together to build a thriving, sustainable future for your community.

Call Us Today
+1 – 202-518-6192
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