Destination Stewardship Wayfinder

Solimar helps destinations assess stewardship capacity against the Global Sustainable Tourism Criteria for Destinations, then turn the results into a tracked improvement roadmap inside Destination Wayfinder.

The Challenge

Destinations face rising pressure to manage tourism impacts tied to community well-being, culture, and the environment, often with uncertain funding and limited staff capacity.

Many teams run good initiatives but struggle to organize them into one coherent stewardship strategy with clear evidence, accountability, and measurable progress.

Without a structured pathway, it is hard to prioritize actions, coordinate partners, report progress to boards and funders, and build toward third-party recognition.

Our Solution

GSTC Destination Stewardship Assessment

We assess your current actions and organizational capacity against the GSTC Destination Criteria across the core stewardship domains.

Wayfinder Setup and Data Loading

We load your assessment results into Destination Wayfinder so your baseline becomes visible, organized, and ready for action planning and reporting.

Evidence and Documentation

We help you document policies, programs, partnerships, and proof points so your stewardship work stands up to scrutiny and supports certification pathways.

Prioritized Action Roadmap

We identify and sequence the actions that matter most for your destination now, prioritizing them based on impact, effort, readiness, and stakeholder alignment.

Stewardship Advisor

Solimar serves as your destination stewardship advisor through implementation, supporting partner alignment, workplan execution, and ongoing progress tracking.

Reporting and Certification

Wayfinder delivers real-time visibility, global benchmarking, and dynamic reporting to help you clearly communicate progress to stakeholders, while aligning your actions and documentation toward third-party certification goals when recognition is a priority.

What to Expect

The Destination Stewardship Wayfinder solution gives your organization a clear, structured path to manage stewardship with confidence. You’ll gain a unified baseline aligned with GSTC standards, prioritize the actions that drive the greatest impact, strengthen coordination across partners, and generate credible reporting backed by real evidence. The result is a practical, trackable system that moves you steadily toward measurable improvement and, when desired, third-party certification.

Bottom Line:

You can move from intention to impact—with a system that makes progress visible and accountable.

Benefit	What It Means for Your Destination
One Clear Baseline	You see stewardship capability and gaps in one place, aligned with GSTC standards.
Faster Priorization	You focus on actions that drive the biggest outcomes instead of spreading efforts too thin.
Stronger Partner Coordination	You assign owners and dependencies across agencies and industry partners, then track follow-through.
Better Reporting	You generate credible updates for boards, funders, and residents with clear evidence and progress.
Certification Readiness	You build a structured pathway toward external recognition, supported by organized documentation and measurable improvement.

How Our Solutions Works

Assess and Align

We assess your destination against the GSTC Destination Criteria and align leaders on stewardship priorities and outcomes.

Load and Visualize

We configure Wayfinder and load results so your capability baseline becomes visible and easy to communicate.

Prioritize and Plan

We build a practical roadmap with actions, owners, timelines, evidence needs, and success measures.

Implement with Advisor Support

Solimar supports delivery through coaching, partner coordination, and working sessions that keep momentum.

Track and Report Progress

Wayfinder tracks progress in real time and produces reports that support governance, funding conversations, and certification readiness.

Wayfinder – A Technology Platform to Guide your Destination Stewardship Journey

Destination Wayfinder is an industry-led, evidence-based destination management platform built around the GSTC Destination Criteria and aligned with the UN Sustainable Development Goals. It was developed from practical experience working with hundreds of destination leaders, then shaped through a for-industry-by-industry process that brought together destinations, thought leaders, and stewardship practitioners through the Global Stewardship Innovation Lab. Wayfinder gives destinations a structured pathway for continuous improvement by measuring, monitoring, and improving stewardship capability and outcomes over time. In the platform, teams track progress in real time, compare performance through global benchmarking, and generate dynamic reports that communicate progress and strategic direction to stakeholders, boards, and funders.

Ready to Take the
Next Step?

We are here to help you unlock the full potential of your destination. Whether you’re looking to develop a strategic tourism plan, foster sustainable growth, or engage local stakeholders, our team brings the expertise and dedication to guide you every step of the way. Contact us today to learn how our customized services can support your destination’s goals and create lasting positive impact. Let’s work together to build a thriving, sustainable future for your community.

Call Us Today
+1 – 202-518-6192
Or fill out the form to get in touch

Explore our other Solutions

Planning with Purpose

Public Private Partnerships

Destination Investment Accelerator

Visitor Experience
Marketplace

Marketing Sustainability

Marketing AI Assist

GoGood – Destination Stewardship Network

Tourism Business Accelerator

Hospitality Investment or Exit

Solution