Solution

Solimar helps destinations design and launch public-private partnerships that advance stewardship and elevate the visitor experience. You gain a clear partnership concept, aligned stakeholders, a vetted shortlist of private partners, and a transparent procurement pathway—from idea to agreement.

The Challenge

Many destinations recognize a partnership opportunity and stall. Public agencies worry about risk, optics, and procurement rules. Communities worry about fairness and access. Private partners worry about unclear goals and shifting expectations. 

At the same time, popular recreation areas often exceed what land managers can sustain with existing staffing and budgets. Without a partnership model, visitation outpaces management capacity—and the visitor experience declines.

Many destinations also face chronic underinvestment in protected areas, public lands, and heritage assets, even when those places hold significant potential. With the right planning, these assets can become investable through well-structured public-private partnerships.

Another barrier is leadership. When no destination organization exists to unite industry and guide destination development, management, and marketing, the destination struggles to realise its potential. A well-designed partnership process can create a clear path toward a sustainable destination management and marketing organization grounded in shared ownership and stable funding.