Tag: rural development

Discover the perfect experience for foodies, climate-conscious travelers, and those seeking genuine connections with the people and places they visit.

What Is Agritourism? 

According to the National Agricultural Law Center, “agritourism can be defined as a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors while generating income for the farm, ranch, or business owner.” Agritourism typically overlaps with gastronomy tourism and wine tourism.

Farms engaging in agritourism often fall into the smaller-scale, organic category. They actively promote and support local food systems, which inherently fosters greater sustainability compared to industrialized agriculture. These types of agricultural businesses often serve as central pillars for the farm-to-table and slow food movements, embodying principles of mindful consumption and strengthening the connection between consumers and the land.

Agritourism Overview
Source: Chase, L. C., Stewart, M., Schilling, B., Smith, B., & Walk, M. (2018). Agritourism: Toward a Conceptual Framework for Industry Analysis. Journal of Agriculture, Food Systems, and Community Development, 8(1), 13-19. https://doi.org/10.5304/jafscd.2018.081.016

Agritourism operators offer a diverse array of activities and cater to a wide range of interests. These offerings can vary from simple farm tours to more comprehensive experiences, such as on-site dining and lodging. Agritourism activities encompass a broad spectrum, covering elements of hospitality, education, outdoor recreation, entertainment, and direct sales, all within the backdrop of a working farm or rural setting.

Some example agritourism activities include:

  • Farm-to-Table Cooking Classes
  • Organic Farm/Vineyard Tours
  • Educational Workshops
  • Harvest or Traditional Food Festivals
  • Farm Stays
  • Culinary Trails
  • Food & Wine Pairing Experiences
  • Agricultural Work Exchanges (i.e. Wwoof)
  • Farm Shops and Markets
  • Events (concerts, team building)

Agritourism, particularly when farms use regenerative agriculture and other sustainable practices, can promote sustainable development across the globe. 

The Role of Agritourism in Sustainable Development 

Economic Benefits

Agritourism can support communities by generating income, creating jobs, and supporting local economies. In fact, one of Solimar’s destination management strategies is to foster agricultural linkages: “The development of agritourism tours and demonstrations as attractions in rural areas provides the potential for creating or expanding micro, small, or medium-sized enterprise (MSME) core and supply chain businesses, including transport, food service and products, and handicrafts.” Agritourism can significantly support sustainable economic development in rural communities through:benefits of agritourism

  1. Diversification of Income: Agritourism allows farmers and rural communities to diversify their sources of income beyond traditional agriculture. Through offerings like farm stays, tours, workshops, and events, farmers can generate additional revenue streams, reducing dependence on a single source of income and making them more resilient.
  2. Job Creation: Agritourism activities often require additional staff to cater to visitors’ needs, such as tour guides, hospitality personnel, and workshop instructors. This creates local employment opportunities and curbs urban migration.
  3. Support for Local Businesses: As agritourism develops, it creates demand for various goods and services in the community. Increased tourism traffic benefits local businesses such as restaurants, handicraft shops, accommodation providers, and transportation services.

Agritourism can support sustainable economic development by providing alternate livelihoods and promoting local entrepreneurship, particularly in rural communities.

Social and Cultural Impacts

Agritourism can also serve as a way to preserve cultural heritage, foster community engagement, and enhance local pride: 

  1. Preservation of Local Culture, Traditions, and Ideas: Agritourism encourages preserving local culture and traditions. Tourists engaging in farm experiences gain insights into another way of life, local customs, and traditional practices. For example, visiting an indigenous regenerative farm can reveal how practices like regenerative agriculture stem from indigenous worldviews of reciprocity and care and that regeneration calls for large-scale relational changes that extend beyond agriculture
  2. Cultural Exchange: Agritourism often involves direct interaction between tourists and locals. Farmers and community members act as hosts, guiding visitors through farm activities, explaining cultural practices, and sharing stories about their heritage. Through conversations and storytelling, tourists and locals exchange cultural experiences, beliefs, and traditions. This exchange of stories fosters mutual respect and appreciation for diverse cultural backgrounds. These personal interactions offer insights into the local culture beyond more conventional tourist destinations. 
  3. Culinary Experiences: Food plays a vital role in any culture, and agritourism often involves culinary experiences that allow tourists to savor authentic local dishes made farm-to-table. These food experiences serve as a gateway to learning about local gastronomic traditions and the cultural significance and history behind specific dishes.

benefits of agritourism

By facilitating these interactions and experiences, agritourism provides a platform for cultural exchange that goes beyond the superficial aspects of travel. It encourages meaningful connections between tourists and local communities, promoting a greater understanding and appreciation for different cultures and lifestyles – ultimately driving the desire for travel. 

Environmental Sustainability

Agritourism can support sustainable agricultural practices, conservation efforts, and biodiversity preservation:soil health

  1. Sustainable Land Use: Agritourism often promotes sustainable land use practices. Farmers are encouraged to adopt eco-friendly methods and practices that enhance visitor experiences while safeguarding the land’s natural beauty and resources. Sustainable agriculture methods can also improve the farm’s long-term viability and benefit the environment.
  2. Environmental Conservation: Sustainable agriculture practices encourage environmental stewardship. Farmers and communities may adopt conservation measures to protect natural habitats, wildlife, and biodiversity, which can lead to positive ecological impacts.
  3. Biodiversity Preservation: About a quarter of the world’s biodiversity can be found in healthy soil. When nourished properly, soil can serve as a carbon sink by drawing down carbon from the atmosphere. Alternatively, degraded soil due to industrial farming releases stored carbon into the atmosphere, exacerbating the climate crisis.

Supporting regenerative agriculture through agritourism can be an effective nature-based solution for the tourism sector. 

Case Studies

La Ferme Tarenti is an excellent example of agritourism promoting sustainable development in Tunisia. Its founder, a third-generation farmer with roots in Denmark, returned to his family’s land and saw the potential for agritourism as his parents were moving away from farming. The farm embraces super-organic practices overseen by the founder’s mother and offers educational tours, a restaurant, and unique cheese-making workshops. La Ferme Tarenti contributes to the rural community by providing employment and supporting local artisans. They advocate for local food systems, welcome volunteers, and market through social media. Despite challenges, their dedication to sustainability, community involvement, and education makes them a beacon of success in agritourism.

Tenuta di Spannocchia, a historic estate in Tuscany, serves as an exemplary model of agritourism promoting sustainable development.  Dating back to the 1200s, it began as a rural noble family estate and later came under the Chineli family’s ownership in 1925. Over the last century, Spannocchia transformed from a sharecropping system to a self-sufficient farm with diversified crops and organic, regenerative agricultural practices. In the early 1990s, the current owner recognized the value of preserving the estate’s old farming traditions. Combining agritourism and education, Spannocchia now offers lodging, a restaurant, farm tours, and a farm store, focusing on internships, apprenticeships, and hosting educational programs. Its reputation for authenticity and dedication to local food systems have garnered community support and contributed to rural development in the region. Spannocchia stands out among the Tuscan agritourism experiences, providing visitors with genuine insights into sustainable agriculture and cultural preservation.

benefits of agritourism

Jardin d’Agaves, a recent agritourism venture in Hammain, Tunisia, originates from the vision of Roberta and her Tunisian fiancé, who sought to continue the legacy of his father, a landscape architect and pioneer in introducing agritourism to Tunisia. Established two years ago, this multifaceted business seamlessly integrates a farm/garden, a restaurant, and a beautiful natural landscape. Embracing organic agricultural practices, the farm strives for self-sufficiency while sourcing from local producers. Amidst the picturesque garden, visitors enjoy tours and Mexican-inspired cuisine prepared with Tunisian ingredients, reflecting Roberta’s heritage. Strongly connected to the local community, Jardin d’Agaves offers seasonal employment opportunities and fosters positive impact. By supporting local food systems and inviting tourists to volunteer in agricultural processes, the farm champions responsible practices and creates lasting connections. Despite marketing challenges in the rural setting, Jardin d’Agaves continues to attract diverse visitors and stands as a model for sustainable agritourism fostering rural development.

Why Should You Consider Agritourism For Your Next Trip?

There are many benefits if you choose to engage in agritourism. You can:

  • Connect with local people and engage in more authentic travel experiences.
  • Discover hidden gems to combat overtourism and experience lesser-known natural and cultural beauty. Check out another Solimar post on French agritourism to learn more. 
  • Indulge in farm-to-table cuisine for the ultimate food experience. If you care about having good food when you travel, you will probably have your best meal at the source. 
  • Learn about cultural heritage through a different lens- food is a wonderful blend of place, culture, and history.
  • Support small-scale farmers who use agricultural practices that are better for people and the planet and support local food systems.
  • Immerse yourself in the charm of nature and rural communities.

Given all these reasons, it is no surprise that agritourism is getting more popular. The Global Agritourism Network, founded in April 2023, addresses agritourism’s growing interest and potential to promote sustainable development. There is even a rise in centering farm experiences in luxury travel markets, exemplified in the Six Senses hotel chain, as people care more about where their food comes from.

Overall, agritourism is a mutually beneficial opportunity for tourists and rural communities, as it fosters economic growth and preserves cultural heritage and natural resources. Nevertheless, preserving the balance between tourism development and sustainable practices is essential to ensure long-term benefits and minimize potential negative impacts on the local environment and communities.

A special thanks to the agritourism businesses that inspired and informed this blog: La Ferme Tarenti, Tenuta di Spannocchia, Jardin d’Agaves, Molla Egër, Dynamite Hill Farms, Tapada de Coelheiros, Ridge2Reef Farm, and Mrizi i Zanave.

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Southern Tunisia landscapes

How Can Tourism Fight Mass Emigration?

How is Tourism Connected to Mass Emigration? Insight into the Opinions of the People still living in the South of Tunisia 

Migration is one of today’s most pressing issues, especially as more and more conflicts arise and the climate crisis worsens. Such events often lead to mass emigration: the process of considerable parts of a population leaving their homelands in search of a better life.

The effects of large-scale immigration into countries are no stranger to media coverage and political discussions. But what people often forget is how such large population movements affect the sending countries and those left behind. 

This blog will cover the impacts on one of the origin countries — Tunisia. In addition, the blog will answer the questions of how tourism can help and, more importantly, how the people still living in the southern, mostly abandoned villages, feel about it.

Migration in Animals
Migration is not limited to humans: Animal migrations are a worldwide phenomenon. (Masai Mara National Reserve, Kenya)

Why do people emigrate?

Migration is a significant part of our history: humans have been on the move since their existence. Back then, migration was a means to take advantage of new and rivalless lands offering basic human needs. The more time progressed, war and colonialism became more central drivers of migration. Ancient expansions like the ones of the Greek Dynasty, the Roman Empire, Imperial China, or, more recently, the Europeans leaving for the “New World“ led many people to leave their region of birth. Other conflicts like the Jewish Diaspora, the partition of India, the Transatlantic Slave Trade, and the Second World War events are just the tip of the iceberg. The past has even seen climate-related migration – Roman settlements in Egypt had to flee due to the absence of monsoon rains.

The latest IOM Report estimates there were around 281 million international migrants in 2020. While that number also includes migration out of necessity – forcibly displaced people – the significantly larger part leave voluntarily. So why exactly do so many people feel the need to take on such journeys out of choice?

The IOM has defined six factors that drive people to migrate.

  1. Labour

  2. Family

  3. Inequality and uneven development

  4. Education

  5. Armed conflicts, violence, and human rights 

  6. Environment and climate change

What are the economic Effects of Mass Emigration on the Sending Country? 

The effects of mass emigration on the sending countries can be boiled down to three main exchange factors. These can have both negative and positive economic impacts on the country of origin. 

1. Workforce Flow

The migration of workers in search of employment results in a decrease in the labor pool in the origin country. This can relieve unemployment, lower job competition, and raise salaries for remaining workers. However, when such migrations surpass the necessary amount, it can result in workforce shortages with detrimental effects on the economy. 

2. Brain circulation

Brain circulation is the movement of skilled laborers, for instance, doctors. In developing countries like Haiti, the out-migration of skilled labor (brain drain) can be a huge loss, especially concerning the health and education sector. 

3. Remittances

Emigrated workers often send home money to their families, giving them vital support and contributing to the home country’s economy. Remittances can add up to a significant amount and reduce poverty, encourage consumption and increase a household’s investment in education. 

All of this doesn’t sound too bad. However, reducing the workforce, especially skilled laborers, will slow a country’s productivity in the long term, resulting in a further downward spiral of its economy and the living standard of those remaining. An article published by the OECD stated that “In the long term, emigration can even turn into a poverty trap: because emigration helps relieve the pressure on the labor market and remittances constitute a social safety net, governments may not see the need to reform labor markets and social welfare systems.”

So, the advantages can, in the long run, outweigh the initial gains and hinder the country from developing policies and containing the human capital needed to sustain itself.

What Effect does Emigration have on those left behind?

Imagine nearly every person you know wishes to move away. Imagine some of your friends or family died while chasing hope. Unfortunately, that is the reality for many people in developing countries around the world. 

Most of the time, migrants are sole voyagers, leaving behind families, friends, wives, and children. It is often too expensive and nearly impossible, due to immigration restrictions, to bring entire families overseas. So many of them resort to separation from their loved ones to send home remittances. 

The stress of not knowing whether they will survive such journeys, as migrants often take on illegal and dangerous ways to reach their destination, makes the situation even more dire. Tunisia’s closest foreign landmass is Italy. The Central Mediterranean Migration Route connects the two countries. According to the IOM, it is the world’s deadliest migratory route. Since 2014, the route supposedly took the lives of 25,331 migrants.

The image of this woman in the ocean represents the powerlessness many family members of migrants feel.
Many feel left alone and powerless when all of their loved ones live overseas.

Mass-Emigration in Tunisia 

Tunisia is a migration hub: Tunisians account for the high number of departures, and the country is a highly used transit state for Sub-Saharan Africans. 

How has history shaped Tunisia’s Emigration?

Since Tunisia gained independence, Tunisians have been emigrating to European countries. In the 60s and the 70s, Tunisians left their homelands for a better life on the other side of the Mediterranean. Mostly they settled in France, their former colonial power. The 80s and especially the 90s saw the first big surge in departures. However, in the aftermath of the 2011 revolution, numbers peaked at a never before seen high. 

The Global Initiatives Research Report, Losing Hope, states that irregular migrant departures are at the highest point since the peak in 2011. According to the Migration Data Portal, as of 2020, Tunisia had a total of 902,000 emigrants. And Diaspora for Development states that 6.9% of Tunisians live abroad.

Who are the Tunisians that emigrate, and why? 

So, why do so many Tunisians feel the need to take on these harrowing journeys? To answer that question, we need to know who the emigrants are and what problems they face.

In the Global Initiative’s Report, they found that the migrant profile has changed in the recent past. It used to be overwhelmingly males aged 18 to 35 with minimal education and mainly from the lower class. Now you see more and more women and children joining, sometimes even whole families. Even the economic state of migration has changed. For some, high education and employment are no longer reasons to stay.

Since the 2011 Arab Spring, Tunisia has experienced social and economic difficulties driving people to leave. The financial situation has drastically declined since 2017. Meanwhile, Inflation is affecting the poorest, and the quality of life has significantly deteriorated for the middle class. In addition to losing their buying power, Tunisians have to deal with high unemployment rates, especially with the youth and individuals with advanced education. Furthermore, a significant part of the population lost faith in the government to stabilize the issues at hand.

The Covid-19 Pandemic has only fueled the fire. A great part of the Tunisian economy comprises the tourism sector. Moreover, like many countries, Tunisia had to endure the troubles of global health restrictions leading to further unemployment and hopelessness.

Tunisian women walking down a street Djerbahood dedicated to the extreme emigration in the country.
Two Tunisian women walking through an alley in “Djerbahood”, a street art project in the South of Tunisia, dedicated to the extreme emigration in the country. (Erriadh, Tunisia)

What is the Situation like in the South of Tunisia?

Not only is Tunisia experiencing emigration out of the country but in Tunisia’s southern areas, particularly Dahar, the villages have suffered great losses from rural depopulation. The region in the Djebel Dahar mountain range was a refuge for the ancient Amazigh tribes, sheltering from the Arab Invasion. There they were able to live their unique way of life — mastering the art of living in these harsh but beautiful lands. The traditions they developed live on to this day thanks to strong individual efforts to preserve these ancient ways. 

However, in the age of Bourguiba, there was a drive for modernization and Arabization. Starting in the 60s, the majority of the Amazigh mountain people had to relocate to the “new” villages, leaving many of the historic mountain towns to crumble away.

Today the region is not only suffering from unemployment but is simultaneously experiencing a devastating drought, driving even higher numbers of people to leave. As a result, only a handful of authentic Amazighian old towns are left, where families are fighting to live their old way of life. Amongst them are Chenini, Toujane, and Matmata.

Illustrates the beauty of the Amazigh villages that are being emigrated from
View from one of the last inhabited Amazigh villages, Chenini, Tunisia.

How can tourism help?

Tourism is one of the world’s biggest industries: it contributes a tenth to the global GDP and creates 1 in 10 jobs worldwide. So harnessing this immense power and using it for the good should be an overall goal. According to the UNWTO, tourism is a recognized pillar of most Sustainable Development Goals.

The UNWTO believes that “tourism can be harnessed as a significant force for the alleviation of poverty, as well as for environmental protection, giving economic value to cultural heritage, creating employment and generating foreign exchange earnings.”

According to the IOM, most migration moves from underdeveloped and developing countries to larger economies. Desperation drives people to escape poverty, dire employment perspectives, and political and social instability. The UNWTO claims that three-quarters of people in extreme poverty live in rural areas and that tourism has the advantage of reaching locations far from economic centers. Thus, tourism is one of the few industries that can provide profit for people struggling directly in the places they live, supporting the local communities.

So authorizing organizations like Solimar International, who are dedicated to a sustainable approach to tourism, namely sustainable tourism for development, can directly work towards eliminating these emigration drivers.

Three reasons tourism can foster development and reduce out-migration

1. Create new job opportunities

Tourism not only requires the direct employment of workforces in the hospitality sector but also allows locals to either indirectly or directly sell their goods and produce to tourists.

2. Foster development 

Especially in rural, underdeveloped, and disadvantaged areas, the introduction of tourism depends on developing basic infrastructure. Such investment will simultaneously benefit the local communities. (roads, water supply, electricity, network connectivity, and so on).

3. Provide a chance for further education and development of skills

An increase in tourist activity can encourage individual education and incentivize state-financed training.  

Tourism can directly counteract at least three major migration drivers: Labour, inequality and uneven development, and education. Furthermore, several other benefits from tourism can positively affect the local communities.

  • A healthy exchange of culture can lead to increased awareness, the adoption of new knowledge like languages, and even the empowerment of neglected groups.
  • It can lead to crucial individual acknowledgments of the community’s assets. By noticing the incoming interests, it may lead to locals appreciating their own wealth and culture.
  • It can promote inclusiveness, further gender equality, and empower youth and women. According to the UNWTO, in Africa, women make up 69% of the tourism labor force.

South Tunisia’s Relation to Tourism

Tunisia is well-known for its tourism, a popular Mediterranean destination for many Europeans. However, Tunisia’s tourism mainly concentrates on the coastlines, and tourists rarely venture land inwards. 

In the Regional Development Planning of the Southern Region in the Republic of Tunisia Project, the report states that Tunisia’s tourism development must consider how to minimize “regional disparities between coastal and inland areas. Moreover, now, tourism shall consider how to involve local communities. In this context, the GoT (Government of Tunisia) is trying to exploit the new tourism products, especially ecotourism supported by international donors.”

Tourism won’t help fix Dahar’s drought or create job opportunities for everyone in need of them. However, it can create perspectives for specific individuals and their families. Even more so, small communities, like the ones in Dahar, are often very tight-knit and share profits. 

The Perspective of Dahar’s Residents

It is critical to listen to what the local people think about this important and extremely sensitive issue. Following are some interviews with local Amazighian people living in the South of Tunisia, specifically the Dahar region. Some of them work in the tourism sector, whereas some do not. They voiced their opinions on the issues they face, their attitude toward tourism, and their aspirations.

Residents of a town many people have emigrated from.
Ismail & Ibrahim, two men in their early 30s, take their herd to the surrounding mountains to let them feed and graze naturally on a day without work. They are some of the only people still living in the old town of Chenini. They live in the traditional Troglodyte homes below the Ksar with their family. It is hard for them to find work, especially as they have no connection to the tourism industry. When they can find work, they usually do construction labor.

Wael: Wael is a young man living in the town of Zmerten in the Governorate of Gabés. He works in the town’s café, which rarely sees tourists. 

“Firstly, each region has its own customs and traditions. Here, in Zumraten, 76% of the inhabitants are now displaced. Most of them are young people. The elderly do not want tourism. I understand that this offends their customs and traditions. On the contrary, young people are very open to all cultures and want a good education and a better standard of education and living. But every youth is ruled by an elder, his father or mother… I am conscious that harmony, tourism, and cultural exchange are very important, but despair has settled. In all their thoughts, young men want to get married, do business, and do commerce, but our geographical location has become the biggest obstacle for us because we have no workplace, and even agriculture has become seasonal. And after many years, you are threatened with displacement because work has become non-existent.”

Amal: Amal is a 27-year-old woman, born in the small town of Oued El Khil, Tataouine. She studied in Sfax for a few years but returned to her hometown for an internship with the newly emerged Destination Management Organization, FTADD. Since then, Amal has dedicated as much time as possible to the region’s future by using tourism as a tool for development. She is a hard-working and emancipated woman but feels a deep connection to her ancestral traditions and the Amazighian way of life, which she is dearly trying to protect.

“Well, we have several issues, but mainly employment and the expensive prices in Tunisia are the main issues. Education is another problem because those who have left mainly have a high education level. This country didn’t give them enough opportunities, so they left. Everyone is affected, Tunisia is losing thousands of young people, and the economy is suffering.”

“I can’t tell the exact number of how many have left, but you can see it in our villages. Most of our villages are abandoned due to emigration. This year we had thousands of young people leave the South, precisely Tataouine, to European countries like Italy and France. Many of these thousands sank in the sea, which is heartbreaking.“

“It is not a very good feeling. I don’t want to judge those who left, because losing hope can let people do more. But I always had this thought that you are a stranger unless you are home. Big cities may give more opportunities, but nothing feels like home.

“I think tourism can really help, and we already have enough examples in Dahar about how tourism helped change people’s lives. It is more than creating job opportunities; it makes them believe in what they have — seeing it as something that can attract people.”

“And as well, we noticed a difference in the female situation. We are having more female entrepreneurs, which is amazing in a domain dominated by men.” 

“Tunisia has a lot to offer; hopefully people will see Tunisia as more than an all-inclusive package. I want people to visit Dahar and share their opinions about it. We are an emerging destination and are trying to succeed to highlight our unique heritage. Hopefully, more people will come to see my people, our heritage, stories, and history. We have a lot to offer.”

Aloui: Aloui is 22 and lives in the old village of Chenini, Tataouine. He was born there and has lived there his entire life. Now he works in the town’s only café and tries to earn additional money by giving tourists a tour of the town and explaining its history and how it lives on today.

“I don’t know many people; I don’t have many friends, I am good. There are those who left and haven’t returned, and there are those who left and returned to Chenini. Yes, life is hard here. It isn’t a walk in the park; there is no work, so people leave the country.”

“Here in Tunisia, there is no good education. The biggest problem in Chenini is the lack of tourism. All the inhabitants of Chenini love tourism. Tourism is a pleasure and a comfort. I prefer to stay here, as long as tourism comes to us, to Chenini.

Although tourism won‘t fix all of Tunisia‘s problems and provide perspectives for the entire population, it can relieve communities and some individuals. So when choosing your next destination, you can always think about more than just your own benefit — and while enjoying your holiday, even help the local communities.

If you are interested in supporting such causes and unsure where to go next, check out our project sites and get inspired!

“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

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