In just a few short weeks, Solimar’s Promart (Promotion d’Artisanat) Project will see the culmination of months of hard work with the placement of orientation and interpretation signs along the newly-created circuits in the Medinas of Fes and Marrakech. Medinas, translated as “the old city,” are the historic Arab sections of North African cities known for their artisan wares. The circuits are established pedestrian routes that will guide and inform visitors as they explore the art, history and culture of the Medinas.
Six thematic circuits are being created in Fes: Monuments and Inns, Artisans, Fes Jdid, Palaces and Gardens, Knowledge and Knowhow, and Walls and Ramparts. There will be five circuits in Marrakech: Iron and Clay, A Thousand and One Doors, The Art of Wood, The Leather Route, and One Souk to Another. The circuits highlight the architectural, cultural and historical gems that these two Moroccan cities have to offer.
Each circuit showcases the types of crafts that can be found in the Medinas – leather goods, wood carvings, mosaic tiling (zellige), metal works and pottery. The historical monuments found along the circuits date back to the 9thcentury and were built by artisans themselves. These edifices show the extreme attention to detail, the complexity of the craftsmanship and the expertise and talent that Moroccan artisans possessed to create such beautiful works of art.
The inauguration of the artisan themed tourism circuits will take place in Marrakech on March 18-19, and in Fes on April 1-2. These two-day events will bring together all the project partners, artisans, artisan associations, international tour operators, local travel agencies, and media. An official ceremony will be held along with a ribbon cutting ceremony at the beginning of a circuit in each city.
A press trip, a familiarization trip and a Business-to-business workshop will also be organized during these two days to introduce the new tourism circuits as well as highlight the marketing and promotion tools that will be used. The online promotion and social media campaign has already experience early success. In just two months, the Visit Medina Facebook page has reached over 3,400 fans. Plans are currently underway for a website and interactive map, printed map, and Medina-specific guidebooks.
Solimar is very pleased to be working on this project and looks forward to the official launch of these products over the next few weeks. To learn more about how we could help your destination or tourism project with circuit or route development, visit this page.