Solimar International is a tourism development firm dedicated to promoting the goals of sustainable tourism by providing marketing, sales, and consulting services to tourism businesses, associations, development agencies, and national tourism authorities.
Planning and managing tourism responsibly helps preserve tourism assets, foster positive community attitudes toward visitors, and enhance the appeal and image of destinations to consumers. The goal of sustainable tourism is to create a pla ce that is good to visit and to live in. Solimar uses a market-driven approach to ensure sustainable tourism development. We provide proven business solutions and technical assistance to tourism enterprises, improving industry cooperation, creating business linkages, and improving destination marketing.
Solimar’s approach to tourism development is centered on four core concepts:
The Power of Partnerships: Cultivating Cooperation – While competition drives innovation, a destination’s primary objective should be to compete more effectively with other countries and destinations on the basis of product and service quality, brand image and marketing. Solimar has developed market-tested solutions for promoting the local cooperation and stakeholder buy-in that are so necessary to creating a destination.
Fostering Entrepreneurship: Employing Innovative Business Solutions – Small businesses make up the majority of the tourism industry, and entrepreneurship is a key means to income generation. Solimar specializes in assisting micro-, small-, and medium-size businesses succeed by giving them the tools and training needed to develop tourism products, attract customers, and plan their business strategy.
Connecting to Markets: Supporting Demand – Tourism products, services and strategies must be driven by the demands of the marketplace. Solimar helps its clients develop results-driven and market-responsive approaches to connect with markets and understand customers’ wants.
Training for Sustainable Results: Building Capacity – A well-trained and knowledgeable workforce is essential to support tourism businesses, organizations and the entire destination. Solimar offers a wide range of training services designed to build capacity and ensure long-term sustainability.
