Tag: Tourism Planning

How to eat sustainably while traveling

How to Eat Sustainably While Traveling

Fall intern Megan O’Beirne has worked as a sustainability professional in the luxury hospitality industry, first in Laamu Atoll, Maldives and then in Cartagena, Colombia. Given her vast international experience and passion for the environment, she has adopted what she calls her “food philosophy” in regards to food on the road. Read on to find out her thoughts on how to eat sustainably while traveling:

We all grapple with the question of what to eat while traveling. Do you maintain a healthy diet or indulge? Do you try unfamiliar flavors or crave comfort food? Is my next destination vegan/vegetarian friendly? Throughout my time living, working, and traveling abroad, I have developed what I have come to call my food philosophy. It guides my efforts to make sustainable choices when it comes to dining on vacation.

Fisherman shucking oysters and urchins by hand on the beach
Eating fresh oysters and urchins on the beach in Cartagena, Colombia can support local, artisanal fishermen.

Putting my Vegetarian Diet on Hold

When I first started studying environmental science, I decided that if I was going to practice what I preach as an environmentalist, I was going to eat a vegetarian diet. Upon further realization that animals still need to be raised to produce their byproducts, and therefore still have the same environmental impact, I thought I had to become vegan. This lasted about six months until I left the United States for the first time and studied abroad in Copenhagen, Denmark. With my first solo steps into the world came the desire to experience every part of the new culture I was immersed in, and a huge part of that is food. I put my veganism on hold while I lived in the land of smoked herring, crispy pork, and Danish street hotdogs.

Various foods and breads on a board
Denmark is one of the world’s largest pork producers, accounting for half of the country’s agricultural exports.

Shifting from Vegetarian to Locavore

When I started working as the Sustainability Manager at Six Senses Laamu, a luxury eco-resort in the Maldives, I was once again faced with a vegetarian’s dilemma. Maldives is a low-lying nation in the Indian Ocean whose 1,200 islands make up only 1% of the country’s territory, while the other 99% is sea. Staples include tuna, chili, and coconut in various forms for breakfast, lunch, and dinner. Here is where I came to terms with two important distinctions between cooking for myself at home and eating out in the world. The first is that Maldives has limited land area for crop production. The vegetables that are imported by ship or plane from abroad are not nearly as environmentally friendly as the tuna that was caught yesterday by pole-and-line fisherman with one of the most sustainable fishing methods in the world. 

Secondly, when someone invites me into their home for a meal, I find it difficult to ask for something special to be prepared for me if meat is being served. Sharing food is a universal language that connects people from different cultures, and I revel in trying new cuisines if that means sitting down at the table with someone new. With these sentiments in mind, I began shifting from vegetarian to locavore, or someone who eats locally and seasonally whenever possible.

Tuna, onion, chili, coconut, and banana on banana leaves
Tuna, chili, and coconut are staples of the Maldivian diet.

Do Your Research on What is Locally Sustainable

A few years later, I visited my brother in New Zealand and learned that deer were introduced for sport hunting. The population of the invasive species grew out of control, eventually contributing to deforestation. The deer would eat the pine tree saplings before they had a chance to grow into full-size trees. Hunters were given the task of culling the population, while some were captured for deer farming. Thus, venison chops, sliders, and pies popped up on menus across the country. 

I would never order a deer burger anywhere else in the world, but in New Zealand it made sense because of two more realizations that now contribute to my philosophy. Eating based on where you are is the way to eat fresh ingredients, with a low carbon footprint, that are culturally appropriate, and made by people who have practiced the preparation methods for generations. That deer burger also helped combat deforestation, which seemed like a worthy cause for me to break the environmentalists’ code of conduct and eat meat. There are endless examples of other ways our food systems can be climate positive through reforestation, restoration, and regeneration. Finding these is the key to how to eat sustainably while traveling.

Deer in a field with telephone poles and wires
Deer farming began in New Zealand and the country remains the world’s largest producer and exporter.

The Most Sustainable Diet is the One that is Right for You

Venison in New Zealand, tuna in Maldives, and pork in Denmark made their way into my diet during my travels, but did not reserve a permanent place in my home kitchen. These foods brought me authentic experiences that were closer to the people, religions, economies, and social structures of the communities I visited than if I had stuck to my principles as a strict vegetarian. I now avoid the vegetarian label, even though I cook plant-based meals for myself at home. Instead, I eat based on what is local, fresh, seasonal, culturally appropriate, and on special occasions — whatever the chef or grandmother in the kitchen says is the house specialty. How to eat sustainably while traveling is what works best for you.

We all know we should be eating less meat, buying less junk food, and using less plastic. But at the end of the day, we should all make decisions around what goes on our plate based on what makes the most sense for our own bodies, minds, and hearts. You can learn more about how to travel sustainably from these useful links, or by following Solimar International on Facebook, Instagram, and Twitter. Bon appétit, buen provecho, and itadakimasu!

Two female chefs serving a bowl of soup and smiling
Words of wisdom: always make friends with the cooks and say yes to the chef’s special.
tourism planning trends

What is Tourism Planning? 

Tourism planning consists of creating strategies to develop tourism in a specific destination. Knowing and understanding current trends allows those in the industry to tailor their operations to meet demand. It is crucial for DMOs and tourism businesses to stay up-to-date.  

Origin and development of tourism planning

Tourism planning was born from the necessity of simultaneously balancing the economic goals of tourism and preserving the destination’s environment and local welfare. It arose in the second half of the 1990s, when mass tourism brought an unparalleled change in the travel environment. Consequently, the industry had to develop new standards to adapt to this change. 

The aim of tourism planning

The current objective of tourism planning is to control tourism’s unprecedented expansion to limit its negative social and environmental effects, while maximizing its benefits to locals. 

These goals can be reached by:   

  1. Analyzing the development of tourism in the destination
  2. Examining the state of affairs in a specific area and executing a competitive analysis
  3. Drafting tourism policies
  4. Defining a development strategy and actionable steps

Businesses looking for support through this process can reach out to Solimar International or check out this free toolkit. Solimar has a dedicated team of staff who employ a wide range of skills to promote economic growth, environmental preservation, and cultural heritage conservation. 

developing strategies and planning are key to improving destination tourism
Planning development strategies are necessary to improve tourism.

Why is Tourism Planning Important? 

Tourism planning should be part of destination development plans because it supports a destination’s long term success and incentivizes the collaboration of key stakeholders.

Tourism planning maximizes tourism benefits like: 

  • Promotion of local heritage and cross-cultural empathy
  • Optimization of tourism revenue
  • Natural environment and resource protection

Tourism planning also minimizes tourism drawbacks such as: 

  • Overtourism, and consequently anti-tourism feelings
  • Economic leakage
  • Disrespect for the local culture
  • Damage to the local environment

Tourism planning is also important because, by creating plans and strategies, destinations provide an example that other destinations can follow to improve tourism in their area. It ensures that the destination is consistent with changing market trends, constantly addressing tourist and resident needs as they arise. 

This was made clear in the Cayman Islands. The surge of cruise tourism caused a massive influx of tourists, which brought new challenges to the small islands. Consequently, the destination’s goal shifted from attracting tourists to sustainably managing them. The development of a National Tourism Management Plan was key to provide stakeholders with the tools they needed for sustainable tourism management. 

What are the Newest Tourism Trends?

In the planning process, it is fundamental to consider how new tourism trends influence the future of tourism planning and allow destination strategies to stay innovative.

1. Safety and Cleanness

The Covid-19 pandemic brought about significant change to tourism and tourists’ perception of travel. Tourists are now more concerned about safety and cleanliness. They have a preference for private home rental, contactless payments, and booking flexibility due to the constantly-evolving global health situation. They are also more willing to visit natural environments and less crowded destinations where they feel safer.

Tips for DMOs: Have safety and cleanliness standards, allow flexible bookings and contactless payments, and focus on open-air experiences. 

An excellent example of these practices is Thailand, which decided to boost tourism after Covid-19 by rebranding itself as a safe tourist destination, issuing safety certificates to infrastructures to build public trust. 

2. Social Media

Social media is the preferred channel for travel inspiration, influencing travelers’ decision-making because videos and pictures create an emotional bond between people and places. 

The preferred platform depends on the traveler’s generation:

  • Gen X uses Pinterest and aesthetically pleasing blogs
  • Millennials use Instagram
  • Gen Z uses TikTok

Generation Z is also more willing to travel after Covid, and they will have  high spending power in the next few years

Video content is favorable because of the high engagement and interaction it creates compared to pictures. In this context, TikTok is the future of travel marketing. On this fast-growing platform, videos are likely to become viral because of the app’s algorithm. For example, the travel campaign #TikTokTravel, where people were invited to share videos of their past trips, was viewed by 1.7 billion people

tourists use social media like Instagram to plan travel
A tourist searches for Instagrammable locations

Tips for DMOs: DMOs can use TikTok to promote attractions, restaurants, and tours partnering with influencers. Social media can attract new customers, monitor Instagrammable locations, and manage overcrowding by promoting lesser-known areas. This all helps shift tourists away from hot spots. 

Follow Solimar International’s success with social media promotion through their World Heritage Journeys of the European Union project. By providing research, media-rich itineraries, website promotion, and mobile maps, Solimar International can help your organization reach its target audience.

3. BLeisure Travel

Due to technology, the separation between work and life is blurred. This premise gives birth to the BLeisure travel, a genre of travel that combines business and leisure. Aside from those who travel for work, combining some leisure during their stay, there is an increasing number of digital nomads. These people are freelancers or smart workers who decide to adopt a traveling lifestyle. They will look for business hotels where they can easily obtain a fast Internet connection and a good working environment.

Some destinations are rebranding themselves, targeting those who work remotely. A good example is Aruba, which promotes itself as a paradise for workation.  

BLeisure tourists could work from their favorite destinations
How working as a BLeisure tourist could look

4. Destination Uniqueness

The tourism market is becoming increasingly competitive, especially for destinations with similar climates or natural features. To stand out, destinations need to focus on their distinctive assets. Places should identify a destination brand, which highlights their culture and the unique experiences they offer to tourists, instead of branding common and widely-available tourism practices.

An example of destination uniqueness as a trend of tourism planning is Uganda, which is widely known as a safari destination. The country rebranded itself by focusing on its one-of-a-kind cultures, landscapes, food, and traditions, labeling itself “The Pearl of Africa.” This is one aspect of Uganda’s tourism planning process. By identifying and promoting a destination brand, Uganda aims to develop an immersive tourism for meaningful and transformative experiences abroad. 

5. Transformative Travel 

Transformative travel is an expression of the experience economy combined with experiential travel. The latter is about living once-in-a-lifetime, off-the-beaten-track experiences rather than conventional ones, connecting visitors with local cultures. 

Transformative travel is defined by the Transformational Travel Council as:

 “intentionally traveling to stretch, learn and grow into new ways of being and engaging with the world.”

Therefore, transformative travel is an immersive experience that aims to inspire personal transformation, growth, and self-fulfillment. People travel to transform their own lives and the lives of those who live in the destination. 

Tips for DMOs: Destinations should focus on providing unique and authentic experiences that connect travelers with locals. This enables tourists to experience local culture, food, and lifestyles, lending way to authentic experiences that they are sure to remember.

6. Sustainability and Community Engagement

Travelers are becoming more conscious of their environmental impact, and they are more willing to adopt a sustainable travel style. This means not only doing less harm to the environment, but also making a positive impact on cultures and economies, generating mutually beneficial relationships between tourists and locals.

An excellent example of a country that stays ahead of trends in tourism planning is Jamaica. Instead of boosting sun and beach tourism development, Jamaica has recently focused on community-based tourism, providing several experiences that empower locals. 

By focusing on poverty reduction, gender empowerment, equality and employment, Jamaica utilizes tourism to achieve social justice goals. 

Similarly, Solimar contributed to an Artisan Development project in Morocco. By strengthening the connection between local artisans and tourists, Marrakech and Fez saw a significant increase in direct selling to consumers, which contributed to increased local welfare.

developing sustainable framework is ket to the tourism planning process
Giving tourism a sustainable framework is a necessity for tourism planning

7. Technology to Manage Overtourism

The rise of charter flights boosted mass tourism. This has pressurized cities, raising the debate on the limits of acceptable change and generating anti-tourism sentiments among residents. One example of this is in Sedona, Arizona, where we helped manage visitor flow by marketing and promoting the nearby towns and attractions in Arizona’s Verde Valley

Tips for DMOs: Destinations should exploit technological advances to develop crowd management techniques. Some DMOs used gamification to manage tourism flow, spreading visitors in less known or less crowded areas. This is popular in London, for example, with the Play London with Mr. Bean app, a program that allows tourists navigate to different parts of the city and find points of interest quickly. This gives the city the opportunity to redirect tourist flows to spread-out spots in London.

To learn more about the tourism planning process and future trends in the tourism industry, visit our Institute for Sustainable Destinations website today. 

By Greta Dallan & Hannah Lambert

Destination development planning

The concept of tourism traces back more than 4,000 years when early civilizations across the world began travelling for commerce and religious purposes. While some say modern day tourism finds its roots in the 17th century, when traveling around Europe became a popular pastime among aristocrats, the industry saw its most monumental growth during the second half of the 20th century. From just 25 million tourist arrivals in 1950, today more than 1.3 billion people worldwide engage in tourism with expected increase to 1.8 by 2030, and a staggering 4 billion predicted by 2040. Tourism is now one of the largest and fastest-growing economic sectors accounting for more than 10% of global GDP and supporting more than 300 million jobs worldwide. 

While tourism offers great potential for overall economic development, proper planning is necessary to reap the benefits of this powerful ever-expanding sector. Destinations must first carry out purposeful, strategic, comprehensive and, most importantly, inclusive planning considering not only how the outside world will see the destinations but also the ethical coalitions between the civil society, businesses and the government to support sustainable growth and long-term success of tourism. Whether a small island state or modern metropolis, successful destination development is by no means an easy task. Effective planning must account for financial as well as environmental and social implications, supporting local livelihoods, protecting destination heritage, bridging the gap between the host and guest, avoiding uncontrolled development all while staying agile and able to quickly adapt to shifting global economic trends and consumer behaviors. 

While the trajectory that the tourism industry will take in the coming months and perhaps years is still unclear due to COVID-19, now is the time to plan and adapt destination planning and development strategies. 

Destination development planning
Destination development planning

HOW to start planning for your destination development?

At Solimar International, we recognize the importance of developing tourism in a way that provides the greatest benefits for all stakeholders while conserving the natural assets for future generations. Strategic planning is critical to determine the scale and type of tourism best suited to the destination yet the process needed to reach this goal is not always straightforward.

Our world is home to thousands of destinations that each attract travelers for their unique features and assets. Diversity is a strength that we must undeniably safeguard – but there is no secret recipe. The first step is therefore to carry out comprehensive destination assessments to understand the issues, identify the key stakeholders, determine the touristic potential and related threats to set the right goals and objectives in line with economic, social and environmentally sustainable practices. The GSTC Destination criteria offers a great starting point for building responsible, fair, equitable and sustainable destinations.  

Tourism planning, however, is never a one-off effort. While it should reflect a strategic long-term direction, it must always remain flexible and leave enough room for adaptation to unforeseen circumstances, changing trends and competition. Think about current consumer behavior changes such as the rising ecological consciousness or the ever-increasing presence of technologies in all aspects of our lives. Inspired by the concept of ‘smart cities’, in recent years much attention has been paid to ‘smart tourism destinations’, emphasizing the importance of incorporating modern technology for sustainable, accessible, improved tourism experiences and, ultimately, increased competitiveness through process automation, demand forecasting, crisis management and productivity increase. Check out European Capital of Smart Tourism initiative to see destinations across Europe adopting smart tourism principles and placing them at the forefront of tourism development. 

One of the two 2020 European Capitals of Smart Tourism - Malaga
One of the two 2020 European Capitals of Smart Tourism – Malaga

Above all, the essence of successful and sustainable destination planning is inclusivity and all stakeholder representation in planning and decision-making processes to ensure the well-being and empowerment of local residents. Learn more about the visioning and planning workshops Solimar has held for destinations such as Lewis and Clark National Historic Trail or Timor-Leste, to develop a shared vision for destination planning. 

WHEN is the right time? 

The rapid sector expansion over the past decades has sent destinations around the globe on a development race competing for tourist dollars in hopes of economic prosperity. Before jumping on board this rapidly moving train, however, there are a number of factors that need to be considered to ensure the feasibility of long-term sustainable tourism development. 

In a comprehensive study, the World Travel & Tourism Council (WTTC) analysed the readiness for tourism growth in 50 cities around the world. Destinations 2030 outlines 75+ factors from tourist attractions and accommodations, to infrastructure, space, connectivity, as well as tourism and overall economic development policies. The consideration of these and other factors is essential to determine how prepared a destination is for tourism growth and resulting challenges. It is important to remember that the destination success potential doesn’t always depend on growing numbers of arrivals but instead hides in efficient resource management to ensure the industry supports local livelihoods. 

Meanwhile, as important as knowing when to start planning for your destination development, it is equally important to know when to hit the brakes. Uncontrolled tourism development may result in waste mismanagement and environmental degradation, rising property prices, traffic and overcrowding, disturbance and social unrest among local residents and overall exceeding of a destination’s carrying capacity. Destinations around the world such as Venice in Italy, Hội An in Vietnam, Machu Picchu in Peru amongst many others are struggling with over-tourism that greatly threatens the long-term sustainability of the industry.

Crowding at Machu Picchu, courtesy of 7 Summits Project

WHO should lead the effort?

Through implementation of policies, regulations and appropriate investment decisions, governments have an important role to play in mitigating these negative impacts of tourism development. Good governance will establish appropriate administrative structures and frameworks for private and public sector cooperation, regulate the protection of heritage, assist in education and training, and will identify clear developmental objectives.

Still, tourism development potential can be hindered by inadequate support from the state, particularly in Global South countries. Moreover, development priorities and agendas will change with every political election cycle, which often shifts the tourism development direction increasing the importance of Destination Management Organizations (DMO) for tourism planning.

A DMO is a strategic leader in a destination – it leads and coordinates activities of different actors and organizations to work towards a common goal. By acting as a mediator and advisor, the DMO brings together resources and expertise to give key stakeholders the tools they need to succeed by developing strategic partnerships between the government, residents, local businesses and NGOs. A DMO will bridge the gap between the residents and visitors to unlock the economic benefits of tourism through collaborative efforts. 

Are you interested in learning more about Solimar’s strategic planning process? Over the past years, we have been supporting many destination planning projects and have recently launched The Institute for Sustainable Destinations, an online training platform designed to support a global network of leaders in developing, managing, and marketing sustainable destinations.

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Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

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