Travel Sales

US Ecotourism

After attending the US Ecotourism conference in Bar Harbor Maine, Solimar realized that one of the biggest challenges for US Ecotourism was the lack of consumer knowledge about the concept and the fragmentation of the market.   We identified an opportunity to create a brand that would provide a marketing and sales platform for destinations and tourism providers in the US committed to the principles of ecotourism.   

The site is being developed to not only promote these destinations and providers but also educate both travelers and providers on the principles of ecotourism.

Instead of building the site one hotel at a time, Solimar is targeting Destination Management Organizations (DMOs) including State tourism boards, chambers of commerce, and convention visitors bureaus (CVBs) that are interested in positioning their state or region as an ecotourism destination.   Interested DMOs will pay a one-time sign up fee to provide tourism business in their destination the opportunity to be featured on the site and receive education on the principles of ecotourism. Destinations and businesses featured on the site will benefit from increased exposure through the website, online marketing, travel tradeshows, trade outreach programs, and a public relations campaign.