Undiscovered Brand
Solimar realized after working with various different groups, hotels, and tourism businesses in Jamaica that we needed one brand to market at our special events and television commercials targeting Jamaica. We wanted a brand that would communicate the unknown areas and attractions of the country and something easy to remember. This is how Jamaica Undiscovered was created. After testing the concept with a focus group and surveys at the Jamaica events we were convinced that we had a new way to promote our partners in the destinations we work in.
Our goal is to create country specific brands that will serve as an umbrella brand representing the different companies and clusters that we work with. This is also a strategy to maximize the opportunities for Search Engine Optimization and Internet Marketing.
The following undiscovered brands are in development:
Jamaicaundiscovered.com
Costaricaundiscovered.com
Appalachiaundiscovered.com
Egyptundiscovered.com
DCundiscovered.com
Franceundiscovered.com
Destination marketing program
Sustainable tourism marketing
