South/Southeast Asia

Business Plan Development, Ulanbaatar, Mongolia

Project Partner: Dexis Consulting and USAID

Project Description: Developed a business plan for the proposed Mongolian National Tourism Portal and Destination Management System. Researched business models of other tourism portals to identify potential services and pricing structures. Prepared comprehensive financial projections indicating capital requirements, break even, etc. Interviewed tourism stakeholders to gauge level of interest and support of the proposed portal. Evaluated potential private sector firms to manage the portal and operations. Developed a proposed public private partnership for equity distribution of the portal. Analyzed the portal prototype and provided recommendations for improvements to design and content.