Marketing Training

Learning how to Access the Market

Solimar provides technical assistance to tourism businesses and government employees to understand the most effective tourism marketing strategies and techniques. Through hands-on training programs Solimar is able to help marketing managers understand how to develop strategic marketing plans, design effective and creative marketing messages, reach targeted audiences, and produce results.

Our training program can be delivered through one-on-one training, workshops, training manuals, and online through distance learning.   Topics and techniques include:

• Marketing Strategy
• Customer Relationship Management (CRM)
• Writing Effective Marketing Copy
• Internet Marketing
• Website Development
• PR Strategy
• Market Segmentation
• Sales Training
• FAM Trip Organization and Recruitment