Travel Trade Outreach
The travel trade represents the largest distribution channel for the tourism industry. Tour operators, wholesalers, and travel agents are the primary outlet for travel sales in key source markets and will continue to play an important role in the industry.
Solimar's travel trade outreach program is designed to introduce our clients to the most effective distribution channels. The trade industry is as diverse and fragmented as the consumer travel market. The rise of the Internet and consolidation of traditional travel agencies has resulted in an increase of boutique or specialty travel agents and operators. Birdwatchers are buying trips from bird watching tour operators, aspiring cooks are buying culinary tours, yoga students are buying packages to yoga retreats.
Our database of tour operators, travel agents, and travel planners spans the globe and ranges from traditional to the specialty travel trade. We provide our clients with a complete solution to develop stronger business linkages with the targeted trade.
The following are services Solimar offers to reach the travel trade:
- Sales Manual Development
- E-Marketing Introductions
- Sales Calls/Meetings
- Trade Education Seminars
- Travel Tradeshows
- Direct Mailings
- Organization and Recruitment of FAM tours
- Trade Focused Newsletters
Destination marketing program
Sustainable tourism marketing
