Public Relations
Travel magazines, newspapers, radio, television, guidebooks, and Internet sites provide one of the best outlets for promoting tourism products. Developing a strategic public relations campaign requires careful planning, creativity, and industry contacts to sell the story. Solimar works with Adventure Travel Media Source North American's premier purveyor of media relations for the active travel industry. This powerful combination provides our clients the ability to develop and execute successful PR campaigns.
The following is a list of our PR services:
• Development of Media Kit including fact sheet, overview, past reviews, digital media, story ideas, and press releases
• Writing and distribution of news releases & story pitches
• Press Trip announcements, screening, and coordination
• Journalist leads and editorial calendar distribution
• Crisis response
• Press monitoring and clipping services
• Organization of media events
Destination marketing program
Sustainable tourism marketing
