Marketing

Marketing

Successful marketing campaigns begin first with a strategic marketing plan.   Solimar uses a marketing strategy framework that follows the decision making process. Only by conducting a through business/destination analysis are we able to understand the goals of our client and develop a plan on how to get there.   The following framework describes the decision making process we take to develop a strategic marketing plan.

Step 1 -   Identify your business objectives.   These objectives should be quantifiable, with clear time frames, and stated in measurable terms.

Step 2 -   Conduct a current customer analysis

Step 3 -   Conduct an external environmental analysis

Step 4 -   Identify competitors and industry best practices to benchmark

Step 5 -   Conduct an internal Strengths/Weaknesses/Opportunities/Threats (SWOT) Analysis

Step 6 -   Determine how to segment the market by targeting different consumers through     demographics, psychographics, and buying habits,

Step 7 -   Identify competitive advantages otherwise known as the unique selling proposition.

Step 8 -   Develop a product positioning strategy to differentiate your product in the mind of your targeted market.

Step 9 -   Identify the correct marketing mix of advertising communications and promotion to achieve defined goals

Step 10 -   Create mechanisms to monitor and evaluate the results of the marketing plan