Marketing

Media Buys

Advertising in the media is an effective way to build brand awareness, image, and positioning .   Solimar selects the most effective media for reaching our client's target market, achieving ad objectives, and meeting the budget.   Our media planers will develop the media strategy defining where to advertise, how often and when.      

Solimar assists our clients develop partnerships with other brands to extend the reach of the advertising budget.  

Below are examples of different media available to reach potential travelers:

- Local Newspapers - Travel Magazines - Radio Commercials

- TV Commercials - Travel Publications - Non-Traditional Advertising