Marketing

Consumer Promotions

Today's travel consumer is overwhelmed with options to spend their limited vacation time.   In order to break through the clutter and create a demand for your destination or tourism business it is important to develop consumer promotions that reach your target audience and deliver your creative message.

To develop effective consumer promotions we must first start by segmenting the market and identifying niche markets that are easier to find and reach.   Once the niche markets are identified and prioritized, our creative team brainstorms different promotional ideas that will generate excitement from the consumers and press.  

Ideas may include:

• Nationwide sweepstakes with retail brands
• Special promotional events
• Special events/festivals/adventure races in the host destination
• Traveling road shows
• Radio call in contests and on-site live broadcasting
• Bookstore Presentations
• Film Festivals

The ultimate goal of our consumer promotions is to create awareness and demand for the tourism product.

Media Buys

Advertising in the media is an effective way to build brand awareness, image, and positioning. Solimar selects the most effective media for reaching our client's target market, achieving ad objectives, and meeting the budget.   Our media planers will develop the media strategy defining where to advertise, how often and when.      

Solimar assists our clients develop partnerships with other brands to extend the reach of the advertising budget.  

Below are examples of different media available to reach potential travelers:

- Local Newspapers
- TV Commercials
- Travel Magazines
- Travel Publications
- Radio Commercials
- Non-Traditional Advertising