Cluster Development

Stimulating Economic Growth through Cooperation

Clustering is one of the most effective strategies in tourism development. The sustainable tourism industry is fragmented with many different small and micro enterprises contributing to the visitor experience. Only by bringing these service providers together are we able to develop a collaborative effort to create sustainable tourism products and reach the market. Individual firms do not have the resources necessary to promote and deliver the entire visitor experience. Even if a boutique hotel offers world-class service and comfort, if the other service providers in the area do not deliver a quality experience the overall visitor satisfaction will suffer.

Solimar facilitates cluster development by identifying competitive cluster opportunities and then working with the community of service providers to obtain consensus and buy-in for the cluster concept. Through experience we understand that cluster members join clusters only to help grow their own business. Knowing this, we ensure that cluster activities support the group as a whole while also providing tangible benefits to individual members.

Once clusters are created we provide technical assistance to develop a sustainable business model for the cluster. Learn more about our Cluster Business Model >