Solimar International
About Us Consulting Creative Services Marketing Travel Sales Projects
 
Consulting
Recent Projects

Destination marketing program
for Port Antonio, Jamaica
read more...

Sustainable tourism marketing
cluster for small hotels
read more...

 

Cluster Business Model

Creating Sustainable Clusters

The very word, "sustainability", implies a solution that the destination will carry forward after the consultants have gone home. One of the biggest challenges for people working in tourism development is providing for project activities that continue after the development funding   has been exhausted. Solimar believes that the best way to create long-term solutions for a destination is to use a cluster business model with features to ensure the continued management of economic growth and natural resource use while generating revenues.

Solimar's proven business model for tourism clusters provide consulting services to tourism suppliers while simultaneously providing commission based in-bound travel logistics. This combination of services helps improve the destination's products while simultaneously raising awareness with travelers of the destination and its offerings.

The following is a list of products and services the cluster business model offers:

Services to Tourism Suppliers

  • Business development
  • Marketing services
  • Accommodations development
  • Guide training
  • Activities training
  • Trail management and development
  • Food safety/quality
  • Artisan and handicrafts development
  • Wholesale purchasing
  • Access to financing
  • Tourist health and safety training

  • In-Bound Travel Services

    • Product development (packaging)
    • Customized travel planning
    • Information center
    • E-Payment collection & distribution
    • Website Maintenance
    • Special Event Organization & Promotion
    • Transportation logistics
    • Guiding services
    • Voluntourism Coordinator
    • Business linkages with international operators

    Take the Cluster Business Model to the next step with a Cluster Visitor Center >

     
    Solimar International