Recent Projects

Caribbean

• Sustainable Tourism Development, Inaguas Islands, Bahamas

Project Partner: Government of the Bahamas and the Inter-American Development Bank
Project Description: Assessed the development potential of the Inaguas for sustainable tourism. Developed a series of 25 action plans being reviewed for implementation. Managing a sustainable tourism development project. Developing a destination management organization and company. Creating marketing collateral including a destination website, printed brochure, and tourism map management of promotions. Launching international marketing campaign targeting specialty travel segments. Producing business plans for 20+ local tourism businesses. (July 2006 – present)

• Destination Marketing Program, Port Antonio, Jamaica

Project Partner: PA Consulting and USAID
Project Description: Recruited local stakeholders to participate in the program and obtained financial buy-in. Managed a professional media team on three separate shoots to capture still photography, video, and virtual tours of the destination. Managed the development of a destination website portal and production of a Digital Travel Planner. Conducted travel agency seminars about the destination. Represented the destination at International Tradeshows. Designed and implemented an online marketing strategy. (January – July 2005)

• Tourism Cluster Marketing Program, Jamaica

Project Partner: Unique Jamaica and DFID
Project Description: Developed a cluster marketing program for 60 small tourism businesses in Jamaica. Professional media shoot of the Island and Unique Jamaica Association members. Production of a video project describing the program and various undiscovered areas and attractions of Jamaica. Developed a media bank of over 4000 high quality digital photographs of Jamaica and members of the association. Represented the program in two adventure travel expos. Developed a customer management database for the organization. Developed a 12 month marketing strategy for the program. (January 2005 – February 2006)

• Hotel Development and Investment Promotion Program, Organization of Eastern Caribbean States (OECS)

Project Partner: The Eastern Caribbean Investment Promotion Service and the Organization of American States (OAS)
Project Description: Completed a nine-month program to promote new hotel development in the nine-island Eastern Caribbean region. Identified 15 hotel development opportunities in the OECS. Provided in-depth technical assistance to local project sponsors, including market and financial feasibility studies, assistance in preparing business plans, and targeting and working with foreign partners.Developed an investor database, a financial model for evaluating project potential, a project development workshop, and an international investment promotion conference.



• Tourism Investment Promotion Strategy, St. Kitts and Nevis

Project Partner: The Organization of American States (OAS)
Project Description: Performed diagnostic evaluation of St. Kitts and Nevis Government programs aimed at promoting foreign direct investment in the tourism sector. Identified primary obstacles to new investment and a series of proscriptive solutions. Developed and implemented revised investment promotion strategy and implementation program, resulting in initiation of two new hotel projects representing investment of more than US$70 million, and advancing of two additional projects, with an estimated value of more than $100 million. Analyzed economic impact of these projects on the St. Kitts and Nevis economy, and evaluated the cost government incentives provided to project developers relative to the benefits to be derived in terms of foreign exchange earnings, employment, and government revenues.

• Strategic Planning, St. Lucia

Project Partner: The Organization of American States (OAS)
Project Description: Completed a nine-month assignment focused on the development of a 5-year tourism development strategy for the island of St. Lucia. Prepared detailed recommendations and an action program for creating greater linkages between the tourism industry and other sectors of the economy. Presented marketing and promotion strategies for North American and European markets. Developed plan to stimulate increased levels of private investment. Created an attractive environment for the establishment and on-going operation of tourism-related enterprises.